Covering marketing and advertising on all platforms - if it's promotion related, you'll find it here.

The Positive & Negative Sides of Pay-per-Click

Thread Title: PPC Pitfalls? Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2226 Thread Description:

Although this post does have some internal strife/bickering, there is some fantastic information on the downsides and strategies that can be used for Pay-per-Click advertising. Even a long-time user of PPC will find some tasty tidbits of information that can be put to use right away in this thread. Of particular interest are the lists of factors that can affect performance, and the measurement SEOs should be aware of to help calculate, track and learn from their SEO campaigns.

Press Releases for Link Development

Thread Title: Press Releases for Link Development Thread Url: http://www.webmasterworld.com/forum12/1873.htm Thread Description:

Interesting topic over at wmw. The general concensus seems to be that the ROI on this strategy is poor but there are some excellent tips and recounted experiences on gaining backlinks from for example, contacting columnists directly. I'll leave you with this snippet from the excellent martinibuster:

Are Press Release Services a Waste of Money? There is less certainty of a backlink when spending that $ on a PR service. I'm interested to know from anyone at WebmasterWorld who has had a positive experience submitting press releases to these services and generating a backlink. How about a temporary boost in traffic?

I have had some success, however, identifying the writers for columns dedicated to specific interest areas then writing them directly. This way, instead of your press release sitting over at the PR Service waiting to be found, you deliver the message straight to the scribe- which is where you want it to be.

Related: Free Press Release Websites

Free Press Release Websites

Thread Title: Free Press Release Websites Thread Url: http://forums.seochat.com/t12667/s.html Thread Description:

Not only a nice list, but some resonable discussion on optimizing press releases, pros and cons and members personal experiences.