Covering marketing and advertising on all platforms - if it's promotion related, you'll find it here.

Chikita Under the Microscope - T&C's Examined

Thread Title: And you thought AdSense had tough T&C's... you haven't seen Chitika Thread Url: http://www.jensense.com/archives/2004/11/and_you_thought.html Thread Description:

TW member Jenstar takes a close look at new contextual ad network Chitika that launched this month.

Some interesting things caught my eye when I took a peek at Chitika's terms and conditions. Things started to sound familiar... very familiar... So familiar, in fact, that it turns out Chitika decided to take the February 18, 2004 version of Google's AdSense terms, and use the entire "Prohibited uses" for themselves. What did they change? Google to Chitika, "ad unit" to "paid listing unit", and other minor specifics like that.

Makes for very interesting reading for contextual ad guys and girls..

Gaining top position in googles sponsored results

Thread Title: Top position? Impossible? Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2952 Thread Description:

Gilgul asks how an advertiser can achieve top spot on Googles sponsored results – these are the premium slots in the horizontal band.

AdWordsRep explains how ranking is calculated and reveals the extra criteria used for allocating premium slots.

Now, here are details about how placement in the top one or two spots differs:

* Ads go to the top when they have met an additional performance standard, which focuses on the relevance of the ads to our users.

* This is measured by CTR. So ads/keywords with a particularly high CTR are the ones that go to the top. This also means that CTR is weighted more heavily than CPC in the algo for 'promotion'.

* Actual CPC is more important than Max CPC in terms of going to the top. This means that simply 'bidding higher' is not likely to get one 'promoted'.

* Ads/keywords must first be reviewed and approved, in order to be sent to the top one or two spots.

Slightly different from what Google have documented in the support section

Why Bother With SEO?

Thread Title: Isn't Ppc Really The End Of The Line? Thread Url: http://www.highrankings.com/forum/index.php?showtopic=10825 Thread Description:

If you're selling competitive stuff like herbal products and only have a small site, is it worthwhile to even bother with regular SEO?

Torka has a great response which in part says:

I guess it depends on how long you plan to be in business. If you're talking about a business plan that spans years, a few months to get better "free" search engine ranking is a drop in the bucket. If, on the other hand, the business plan is for a "quick hit" followed by an equally quick exit, then PPC is definitely the only way to go.

Forrester urges Companies to Monitor Blogs

Thread Title: Forrester report on corporate blogs Thread Url: http://forrester.typepad.com/charleneli/2004/11/forrester_repor.html Thread Description:

When And How Businesses Should Use Blogs

Although Weblogs (blogs) are currently used by only a small number of online consumers, they've garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services.

From Charlene Li's blog.

Russell Beattie also made some notable comments about blogs, content & communicontent today..

Seems everytime i hit bloglines someone is saying somthing about corporate blogs these days...

Ad:Tech in New York Next Week - 4K Internet Marketers

Thread Title: Ad:Tech in New York Next Week - 4K Internet Marketers Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2582 Thread Description:

From the thread in SEW forums, I just found out that Ad:Tech in New York is next week. This is the biggest internet advertising conference there is (afaik) and some real pros will be there, I'm sure.

If you know me & you're going, drink one for me too, eh? And stop by to give us the scoop if any new Search stuff gets announced!

The Positive & Negative Sides of Pay-per-Click

Thread Title: PPC Pitfalls? Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2226 Thread Description:

Although this post does have some internal strife/bickering, there is some fantastic information on the downsides and strategies that can be used for Pay-per-Click advertising. Even a long-time user of PPC will find some tasty tidbits of information that can be put to use right away in this thread. Of particular interest are the lists of factors that can affect performance, and the measurement SEOs should be aware of to help calculate, track and learn from their SEO campaigns.

Press Releases for Link Development

Thread Title: Press Releases for Link Development Thread Url: http://www.webmasterworld.com/forum12/1873.htm Thread Description:

Interesting topic over at wmw. The general concensus seems to be that the ROI on this strategy is poor but there are some excellent tips and recounted experiences on gaining backlinks from for example, contacting columnists directly. I'll leave you with this snippet from the excellent martinibuster:

Are Press Release Services a Waste of Money? There is less certainty of a backlink when spending that $ on a PR service. I'm interested to know from anyone at WebmasterWorld who has had a positive experience submitting press releases to these services and generating a backlink. How about a temporary boost in traffic?

I have had some success, however, identifying the writers for columns dedicated to specific interest areas then writing them directly. This way, instead of your press release sitting over at the PR Service waiting to be found, you deliver the message straight to the scribe- which is where you want it to be.

Related: Free Press Release Websites

Free Press Release Websites

Thread Title: Free Press Release Websites Thread Url: http://forums.seochat.com/t12667/s.html Thread Description:

Not only a nice list, but some resonable discussion on optimizing press releases, pros and cons and members personal experiences.