The more I think about it the more I realize why Google doesn't like the various flavors of paid links. It has nothing to do with organic search relevancy. The problem is that Google wants to broker all ad deals, and many forms of paid links are more efficient than AdWords is. If that news gets out, AdWords and Google crumble.
In a world of automation, is it better if a publisher knows and trusts what their site recommends, or is it better if the ads are chose by a computer? Does it hurt the publisher if they have no idea what their website is promoting, linking to, or being associated with?
Smart people do not have a high CTR. How might that matter to search engines: in how they would format ads, segregate organic search results, filter search ads, syndicate contextual ads, what sites they allow to vote, what topics they can vote for, what users they allow to vote, what constitutes a vote, and how much each vote matters?
Looks like the bcentral directory is bye bye. Microsoft is making way for the new Microsoft Small Business Directory...My only question is why? Sounds like pretty much the same directory. Here's a snippet from an email I got today.
DoubleClick, which was recently taken private for $1.2 billion, may be up for sale for $2 billion. Microsoft is seen as a potential suitor. The Wall Street Journal report also claims that Google is aiming to create a DoubleClick-like product that could be unveiled in a few months:
Rich Skrenta recently posted 12 tips to creating a Google killer:
Grow a spine people! You have a giant growing market with just one dominant competitor, not even any real #2. You're going to do clean-tech energy saving software to shut off lightbulbs in high-rises instead? Pfft. Get a stick and try to knock G's crown off.
Following the recent news that Google would allow other contextual ad platforms to be used on the same website as their AdSense service, Amazon has just announced a contextual platform of their own for selling books.