Covering marketing and advertising on all platforms - if it's promotion related, you'll find it here.

Google as a Public Utility?

Larry Brilliant, executive director of Google.org, wrote an article titled The Spreading Epidemic, which paints Google as a public utility:

"Anyone have a cart icon handy?" Y launches PayPal Checkout program

Yahoo! launches PayPal Checkout program "that enables a streamlined purchase process for the over 130 million PayPal customers on the Internet."

Google adds preferred cost bidding in AdWords

Google has added a new feature for advertisers in AdWords. It is going to be known as 'preferred cost bidding' or 'preferred CPC bids'.

The Real Reason Google Doesn't Like Paid Links

Being a (Near) Monopoly is Expensive

The more I think about it the more I realize why Google doesn't like the various flavors of paid links. It has nothing to do with organic search relevancy. The problem is that Google wants to broker all ad deals, and many forms of paid links are more efficient than AdWords is. If that news gets out, AdWords and Google crumble.

Google to Buy DoubleClick for $3.1 Billion Cash

Announced on MarketWatch:

Project Apollo: Old Media Is Watching You

Project Apollo is a cross-platform analytics program developed by Proctor & Gamble with Arbitron (radio) and Nielsen (TV) to track all aspects of people's advertising consumption and purchasing behavi

How Spammy Are Your AdSense Ads?

In a world of automation, is it better if a publisher knows and trusts what their site recommends, or is it better if the ads are chose by a computer? Does it hurt the publisher if they have no idea what their website is promoting, linking to, or being associated with?

Getting Real: Success Breeds Arrogance

Absolutism is remarkable and linkworthy until you piss people off. The condescending nature of 37Signals Blog is causing people to lose faith in their product quality.

What was once remarkable still is, but for different reasons. Do any TWers still use 37Signals stuff?

Domainers Owning Google?

A couple well known domainers have recently started blogging. Rick Schwartz recently published his 10 commandments.

Cable TV Group Drops Out of Ebay Ad Deal

In what ammounts to another kick in the ribs, the Cabletelevision Advertising Bureau bailed on eBay's proposed ad network. The WSJ reports:

The Alpha Mom: Shop & Buy Like Me!

Via MarketingVox, USA Today recently ran an article about alpha mom shoppers, and how just a few of them can drive a market:

Its Hard to Get Savvy People to Click Dumb Ads

Smart people do not have a high CTR. How might that matter to search engines: in how they would format ads, segregate organic search results, filter search ads, syndicate contextual ads, what sites they allow to vote, what topics they can vote for, what users they allow to vote, what constitutes a vote, and how much each vote matters?

New Microsoft Small Business Directory

Looks like the bcentral directory is bye bye. Microsoft is making way for the new Microsoft Small Business Directory...My only question is why? Sounds like pretty much the same directory. Here's a snippet from an email I got today.

notes on a phonetic misspeller

I really liked this idea, but Fantomaster wasn't too happy with my results. Basically it goes like this:

- generate all possible letter combos (a, aa, aaa, b, ba, baa, etc) this will result in a few gigs if you go past 9 - 10 combos

Reddit Selling Out to the Man

Looks like Conde Nast who acquired Reddit last fall actually expects them to earn their keep, and are turning on the advertising.

Google to Clone DoubleClick, Microsoft Considers Buying DoubleClick

DoubleClick, which was recently taken private for $1.2 billion, may be up for sale for $2 billion. Microsoft is seen as a potential suitor. The Wall Street Journal report also claims that Google is aiming to create a DoubleClick-like product that could be unveiled in a few months:

How Would You Beat Google?

Rich Skrenta recently posted 12 tips to creating a Google killer:

Grow a spine people! You have a giant growing market with just one dominant competitor, not even any real #2. You're going to do clean-tech energy saving software to shut off lightbulbs in high-rises instead? Pfft. Get a stick and try to knock G's crown off.

Amazon Launches “Contextual” Ad Platform

Following the recent news that Google would allow other contextual ad platforms to be used on the same website as their AdSense service, Amazon has just announced a contextual platform of their own for selling books.

Florida Attorney General Investigating AzoogleAds.com

The Office of the Attorney General of Florida, Economic Crimes Division, has launched an investigation of AzoogleAds.com for "unfair and deceptive trade practices regarding online ringtone offers."

MSFT Research's Search Strider proxy

MSFT releases/updates Search Ranger proxy, sort of similar to Achilles, which lets advertisers determine the IP addresses of their content publisher clicks.