Covering marketing and advertising on all platforms - if it's promotion related, you'll find it here.

The Alpha Mom: Shop & Buy Like Me!

Via MarketingVox, USA Today recently ran an article about alpha mom shoppers, and how just a few of them can drive a market:

Its Hard to Get Savvy People to Click Dumb Ads

Smart people do not have a high CTR. How might that matter to search engines: in how they would format ads, segregate organic search results, filter search ads, syndicate contextual ads, what sites they allow to vote, what topics they can vote for, what users they allow to vote, what constitutes a vote, and how much each vote matters?

New Microsoft Small Business Directory

Looks like the bcentral directory is bye bye. Microsoft is making way for the new Microsoft Small Business Directory...My only question is why? Sounds like pretty much the same directory. Here's a snippet from an email I got today.

notes on a phonetic misspeller

I really liked this idea, but Fantomaster wasn't too happy with my results. Basically it goes like this:

- generate all possible letter combos (a, aa, aaa, b, ba, baa, etc) this will result in a few gigs if you go past 9 - 10 combos

Reddit Selling Out to the Man

Looks like Conde Nast who acquired Reddit last fall actually expects them to earn their keep, and are turning on the advertising.

Google to Clone DoubleClick, Microsoft Considers Buying DoubleClick

DoubleClick, which was recently taken private for $1.2 billion, may be up for sale for $2 billion. Microsoft is seen as a potential suitor. The Wall Street Journal report also claims that Google is aiming to create a DoubleClick-like product that could be unveiled in a few months:

How Would You Beat Google?

Rich Skrenta recently posted 12 tips to creating a Google killer:

Grow a spine people! You have a giant growing market with just one dominant competitor, not even any real #2. You're going to do clean-tech energy saving software to shut off lightbulbs in high-rises instead? Pfft. Get a stick and try to knock G's crown off.

Amazon Launches “Contextual” Ad Platform

Following the recent news that Google would allow other contextual ad platforms to be used on the same website as their AdSense service, Amazon has just announced a contextual platform of their own for selling books.

Florida Attorney General Investigating AzoogleAds.com

The Office of the Attorney General of Florida, Economic Crimes Division, has launched an investigation of AzoogleAds.com for "unfair and deceptive trade practices regarding online ringtone offers."

MSFT Research's Search Strider proxy

MSFT releases/updates Search Ranger proxy, sort of similar to Achilles, which lets advertisers determine the IP addresses of their content publisher clicks.

Google Beta Launches Text Link Affiliate Network

Via SEL, Google beta launched a distributed pay per action ad network, and are accepting publisher sign ups here.

CPC Site Targeting tests open

Reports from both WebmasterWorld and DigitalPoint Forums show that Google has begun sending out invites to AdWords advertisers to test out the CPC Site Targeting option.

Check out : Post on DigitalPoint - http://forums.digitalpoint.com/showthread.php?t=268452

Google Testing Images near AdSense ads.

It looks like Google is testing using images near AdSense ads. Users at DigitalPoint reported they saw AdSense advertisements, which had images in it. As it is said Google officially disallowed images near AdSense Ads in December 2006, so they are breaking their own rules.

Damages Awarded for Receiving Spam

An Internet consultant who won damages in a Scottish court after he received a single unwanted email has launched a campaign to help people tackle "spammers".

He did get damages awarded - but it was not as it first appears...

The Underlings are revolting (Yahoo and ask Bash Google)

Just saw this on Vallywag

In the graphical style of a 21st century revolutionary movement, Google's rivals are mounting an advertising campaign against the increasingly dominant search engine. Stop the online information monopoly, the catchline urges, in this poster, spotted in a London tube carriage, by Ben Werdmuller. It's not a dumb strategy for an also-ran. Apple's campaign against the dictatorship of the PC, which dates back to its famous 1984 ad, helped it retain a few non-conformists. But, unwisely, the anti-Google campaign's authors appear to disguise their role. The ad promotes information-revolution.org, a domain owned by Profero, a marketing firm retained by search rivals Ask and Yahoo. I'm sure the agency's creatives proposed a deeply ironic guerrilla campaign; it may have been, as the Brits say, too clever by half; Ask and Yahoo just look sneaky.

Tests of Google Keyword Tool Showing Search Counts

Google is testing providing search volume in real numbers in Google Keyword Tool. Right now the Google Keyword Tool is providing only a rough guide via a coloured bar.

The screenshots can be found here

Google AdWords testing yellow background on ads above the search results

As it was enclosed in JenSense blog as Jen spoke wioth Dave, that Google is testing yellow background on ads above the search results. Instead of the usual blue background you usually see with AdWords above the search results, these ads had a yellow background.

Finally Transparency In Googles Content Partners?

Jen spotted this over in the NY Times -

In the next few months, Google’s advertiser reports will begin listing the sites where each ad runs, Ms. Malone said.

Damn you, Skrenta

I read Battelle's post here and the phrase that immediately came to mind was "I for one welcome our new insect overlords."

Search Engines Push for Video Game Ads

In a recent inteview with Graywolf, RCJordan predicted that video game system ads may play a bigger role than mobile ads in the near future: