Covering marketing and advertising on all platforms - if it's promotion related, you'll find it here.

Google Adsense Putting the Squeeze on the Competition

Google Adsense has changed their TOS with some fairly significant changes to what you can and can't do. Here is one of the biggest changes

Google AdSense Program Policies Google AdSense Help Center

Guy Kawasaki Uses Google AdSense - Leaves Money on the Table

Chris Anderson at The Long Tail posted you shouldn't quit your day job based on Guy Kawasaki's $3,350 AdSense earnings on 2,436,117 page views.

The (not so) Real Story On The Microsoft Laptops

Well, at least it's the real story according to Dave Taylor who writes,

And so, the question that I'm amazed that no blogger seems to have asked is why didn't they send out the OS and let us install it on our own computers? ...Microsoft Vista is in fact a bear to install and has prohibitive hardware requirements...That's the only conclusion I can draw

Hitwise -Google Blog Search Surpasses Technorati

Google Blog Search Surpasses Technorati Doesn't surprise me as Technorati keeps getting slower and Google simply has more reach. I tend to use Sphere more than any other blog search and only when I'm looking for related material that pops up in my SharpReader.

How To Defeat Click Fraud - Turn

The ability to defeat click fraud has been around since tracking and attribution have been viable. CPA - cost per action or cost per acquisition, eliminates the overhead of click fraud detection and monies paid to fraudsters. But charging for clicks is a goldmine and not one that the search engines are likely to abandon anytime soon.

Microsoft - Give Us Back Those Laptops

Seems Microsoft wants their laptops back or they want the recipients to give them away after 'reviewing' them. Less than 24 hours after news surfaced that Microsoft was giving laptops to bloggers, Marshall Kirkpatrick was told that the Ferrari 1000 was for 'review purposes'.

Microsoft Sends Laptops To Bloggers - And The Implications Are?

Bloggers that blogged about Vista received a nice present in the mail, an Acer Ferrari 1000 laptop with Vista Ultimate installed. Creating PPC Addicts

While we talked about David Pasternack a while back, Greg takes to task for a recent click-z article.

No Images Next To Adsense Ads

This area has seemed to be very grey over the years but it looks like we have some definitive clarification from the Adsense team. Images next to ads are now unacceptable.

Ad and image placement: a policy clarification

Controlling the Conversation - SEO Beyond Links

IMHO you can ignore links. If a site is useful, generating conversation, and gaining mindshare the links and rankings will fall into place. And most legitimate publishers don't give a crap whether or not they pass PageRank.

Pay Per Post now requires disclosure on blogs

As a result of the recent kerfluffle by the FTC about word of mouth advertising Pay Per Post is requiring disclosure.

'Paid-for' email set to launch in the UK

The company behind AOL and Yahoo's anti-spam 'paid-for' email scheme is to launch the service in the UK next spring. While the cost to send emails will rise, there are reports of an improved click-thru rate from recipients.

Yahoo - We Don't Have Clickfraud, But We Will Reimburse you for Goodwill

While Google has it's head firmly in in the sand denying click fraud exists Yahoo is playing a semantics game refunding Pepperjam $10,000 for "Goodwill" not click fraud. - that's forward thinking !

A few weeks back The Founder picked up on the utube story

Just visit the site back out of curiosity and what did I see?: A complete new design and a top banner with a search and links to ring tones, poker, games etc..

FTC: WOMM Links & Affiliate Links Need Disclosure

The FTC recently reported an opinion on word of mouth marketing stating that if you are paid for an endorsement you need to disclose that:

Sony Follows Wal Mart's Lead in Online Public Relations

In an attempt to undermine their own brand, Sony hired a PR firm to set up a fake PSP fan site:

101 ways to improve your conversion rate

I know this looks like one of those Squeeze pages, but get past the uber long page and you have a really quality resource of ideas to look into.

It's a start to finish guide to making the most of your traffic:

Google begins Radio Ads

Google Inc. said on Thursday it has completed the development of its widely anticipated radio advertising system and begun a limited test allowing customers to buy ads via its online ad-buying system.

Do SSL Certificates affect your domain

Interesting observation about how websites with SSL Certificates might be treated better by spam filters than sites without - even if they don't need them for e-commerce.

Google’s Top Secret Display Advertising Network

Recently, Google started a new ad network but is not telling anyone about it – the Google Display Advertising Network. The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product.