Covering marketing and advertising on all platforms - if it's promotion related, you'll find it here.

Search Engines Push for Video Game Ads

In a recent inteview with Graywolf, RCJordan predicted that video game system ads may play a bigger role than mobile ads in the near future:

"You'd buy a cowpie if it was wrapped in cellophane."

Joel Johnson: Supporting Crap.

A good read. May be linkbait, but still a good read.

New Google Checkout Icons - These Things Are Huge!

Has anyone noticed the new google checkout icons in the google results? These buttons/icons are so huge it's ridiculous. Seems like Google is trying very very hard to catch up to paypal.

Here's a screenshot:

50% Off ReviewMe

Sort of a self promo here, but, to be fair, it is something that was sorta asked for. I bugged Patrick and got him to create a coupon code for first time ReviewMe users. For the rest of this month advertisers get 50% off ReviewMe reviews by using the coupon code trial.

Out in the bricks: What happens if you remove ads and such that are not required for public safety?

This. Just goes to show the saturation level of marketing, doesn't it?

The Downward Spiral of Google's Search Network

With all the hoopla over Google's newest "search" partner, it seems we've overlooked a new major player on the scene in the Google search network, You might be saying, who? But at closer glance, they've actually been able to send double the traffic of Google all in the course of a 24 hour surge. The folks at Microsoft and Yahoo! would love to be able to add that market share overnight.

Blog Spam Hits the Headlines

The Guardian (UK) don their finest Columbo coat and investigate blog spamming affiliates.

Domaining Goes Social - Domain Parking 2.0

Daily Domainers News has an interesting story about how Richard Rosenblatt and Demand Media are turning traditional PPC parking pages into social content sites:

Social Media eh?

I keep waiting for TW and one of the largest webmaster forums on the Web to embrace social media. Where are the 'Digg" icons on TW and WMW? Where is 'submit to Netscape'?

C'mon, two of the most read destinations on the Web by webmasters are ignoring Web 2.0? What you say? SearchEngineLand? 'Scuse, me, but Danny made it nearly impossible to comment with that archaic TypePrison system he's using. How Web 2.0 is that?

Do Ad Agencies Have Better 'Strategy' Than SEM Firms?

Andrew Goodman compares the strategy of ad agencies to SEM firms, noting that most ad agency synergistic strategy revolves around schmoozing:

Does Google Got Game?

A story from CNN and the Wall Street Journal says Google may be looking to aquire a gaming company for new ad placements inside of video games

Google in talks to buy video game ad firm Adscape

Wikipedia Nofollows External Links

From the 'pedia:

At Jimbo Wales' directive, all external links within the English language Wikipedia are now coded "nofollow" -- this should help cut spamming immensely once word gets out in the SEO community.

Google Adsense Putting the Squeeze on the Competition

Google Adsense has changed their TOS with some fairly significant changes to what you can and can't do. Here is one of the biggest changes

Google AdSense Program Policies Google AdSense Help Center

Guy Kawasaki Uses Google AdSense - Leaves Money on the Table

Chris Anderson at The Long Tail posted you shouldn't quit your day job based on Guy Kawasaki's $3,350 AdSense earnings on 2,436,117 page views.

The (not so) Real Story On The Microsoft Laptops

Well, at least it's the real story according to Dave Taylor who writes,

And so, the question that I'm amazed that no blogger seems to have asked is why didn't they send out the OS and let us install it on our own computers? ...Microsoft Vista is in fact a bear to install and has prohibitive hardware requirements...That's the only conclusion I can draw

Hitwise -Google Blog Search Surpasses Technorati

Google Blog Search Surpasses Technorati Doesn't surprise me as Technorati keeps getting slower and Google simply has more reach. I tend to use Sphere more than any other blog search and only when I'm looking for related material that pops up in my SharpReader.

How To Defeat Click Fraud - Turn

The ability to defeat click fraud has been around since tracking and attribution have been viable. CPA - cost per action or cost per acquisition, eliminates the overhead of click fraud detection and monies paid to fraudsters. But charging for clicks is a goldmine and not one that the search engines are likely to abandon anytime soon.

Microsoft - Give Us Back Those Laptops

Seems Microsoft wants their laptops back or they want the recipients to give them away after 'reviewing' them. Less than 24 hours after news surfaced that Microsoft was giving laptops to bloggers, Marshall Kirkpatrick was told that the Ferrari 1000 was for 'review purposes'.

Microsoft Sends Laptops To Bloggers - And The Implications Are?

Bloggers that blogged about Vista received a nice present in the mail, an Acer Ferrari 1000 laptop with Vista Ultimate installed. Creating PPC Addicts

While we talked about David Pasternack a while back, Greg takes to task for a recent click-z article.