I know a lot people don’t like it or don’t want to hear it but I believe they are incorporating user data and parts of the organic algorithm into the quality score. It’s much more than just high CTR and or conversion rates that keep you from getting price jacked. Since the organic algo is updated and tweaked every few months if they were using it we should also see updates to the quality scores at periodic intervals during the next year, so we’ll have to stay tuned and watch.
It's not quite the parasitic hosting that was on Ebay last week, but the UK government's new E-petition site allows you to submit your own petition on a subject of your choice and with a campaign site link. With a bit of imagination and lateral thinking, why not get a nice .gov.uk link for free - how anyone would benefit from having a link on .gov site though, I can only imagine? ;)
This may be old new for some but as I signed up for, yet another, adwords account I was greeted with new welcome page. Looks like Google is heading into the world of the dashboard. (screen below)
Adwords will be adding alerts & announcements - nothing too new here BUT I hope the space will be used to give quicker action to high level problems, less a space for more marketing messaging. Right the preferences are the same as they have always been - no changes. Would be interesting if they started giving alerts for 'abnormal' traffic patterns and/or having alerts sent to your cell phone...
"outgoing Microsoft co-president Jim Allchin, while touting the new security features of Windows Vista, which was released to manufacturing yesterday, told a reporter that the system's new lockdown features are so capable and thorough that he was comfortable with his own seven-year-old son using Vista without antivirus software installed."
Since I was one of the "small number" of advertisers affected by the "quality update" back in July I had hoped I wouldn't be affected when they announced another "quality score" update announced earlier this week. Looking at my data (published below) I can say these updates aren't about "quality" at all. Instead they are about jacking up the prices and pricing out the riff raff.
My mailbox has returned to preweb stuffed status, more junk than ever.
Will print really die? Is this an indication of advertisers re-allocating their budgets to adjust for crappy PPC ROI? Hard to believe but if you follow the money it looks like advertisers aren't as enamored of PPC/web advertising as they are widely thought to be. Will money flow out of PPC back to print?
Seana Mulcahy reports in today's Online Spin that the Center for Digital Democracy and the U.S. Public Interest Research Group filed a complaint with the Federal Trade Commission. The groups want the FTC to investigate "invasive and deceptive" online advertising practices. This includes user tracking, Web analytics and behavioral targeting. They claim that users don't know we are tracking them.
I noticed this today when I was submitting an article to get a new site indexed. After further investigation, I noticed that ALL the articles on the entire site now have nofollows added to the outbound links.
Ad Age published an article about big advertisers leveraging scent technology to make their ads stick out:
It's time to lead consumers by the nose. So goes the thinking at major package-goods marketers including Mars, PepsiCo, Kraft and Procter & Gamble, who hope scents will help them get attention among fragmented audiences.
Some marketers are also pushing the 5 second video ad.
Teen Web sensation MySpace became so big so fast, News Corp. spent $580 million last year to buy it. Then Google Inc. struck a $900 million deal, primarily to advertise with it. But now Jackie Birnbaum and her fellow English classmates at Falls Church High School say they're over MySpace.
"I think it's definitely going down -- a lot of my friends have deleted their MySpaces and are more into Facebook now," said Birnbaum, a junior who spends more time on her Facebook profile, where she messages and shares photos with other students in her network.
A bit slow on this story, but Walmart's social network site went down in flames. Trying to figure out the web (while still remaining as sleezy as possible) Walmart hired Edelman to help create a fake blog called Wal-Marting Across America. Blog transparency evangelist Steve Rubel works for Edelman, so he should post his take soon.