Covering marketing and advertising on all platforms - if it's promotion related, you'll find it here.

101 ways to improve your conversion rate

I know this looks like one of those Squeeze pages, but get past the uber long page and you have a really quality resource of ideas to look into.

It's a start to finish guide to making the most of your traffic:

Google begins Radio Ads

Google Inc. said on Thursday it has completed the development of its widely anticipated radio advertising system and begun a limited test allowing customers to buy ads via its online ad-buying system.

Do SSL Certificates affect your domain

Interesting observation about how websites with SSL Certificates might be treated better by spam filters than sites without - even if they don't need them for e-commerce.

Google’s Top Secret Display Advertising Network

Recently, Google started a new ad network but is not telling anyone about it – the Google Display Advertising Network. The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product.

Real Money in Virtual Worlds?

I keep reading articles like The metaphysical economies and Second Life's PR Avatar, and am wondering, is there any money in marketing in these virtual worlds?

Yahoo Search Marketing Goes for Mystery Bidding

It looks like the folks at Yahoo Search Marketing (formerly Overture) have started to drink from the Google keep everybody guessing and in the dark kool aid from the info I just got in an email.

As you will soon notice when you log into your Sponsored Search account, we are making some important changes to your Manage Bids page.

Why is Google Adwords ignoring our landing pages?

Yesterday we spotted a big problem with our Google Adwords ads, after noticing that Google is ignoring our choice of landing page. Instead, it redirects people to our homepage.

Google Using User Data Into Quality Score & Bid Prices?

I know a lot people don’t like it or don’t want to hear it but I believe they are incorporating user data and parts of the organic algorithm into the quality score. It’s much more than just high CTR and or conversion rates that keep you from getting price jacked. Since the organic algo is updated and tweaked every few months if they were using it we should also see updates to the quality scores at periodic intervals during the next year, so we’ll have to stay tuned and watch.

Dot Gov.Uk Links For All

It's not quite the parasitic hosting that was on Ebay last week, but the UK government's new E-petition site allows you to submit your own petition on a subject of your choice and with a campaign site link. With a bit of imagination and lateral thinking, why not get a nice link for free - how anyone would benefit from having a link on .gov site though, I can only imagine? ;)

Google to eclipse Yahoo! in traffic by year-end 2007?

A research note by CitiGroup analyst suggests that Google will become the highest-trafficked site on the planet a year from now.

ME video viral marketing bollocks??

Either I completely misread this, or Marketing Experiments - recently acquired by Marketing Sherpa - by got it completely wrong.

In a study into video as a viral marketing technique, they:

New Adwords Dashboard Released into the Wild

This may be old new for some but as I signed up for, yet another, adwords account I was greeted with new welcome page. Looks like Google is heading into the world of the dashboard. (screen below)

Adwords will be adding alerts & announcements - nothing too new here BUT I hope the space will be used to give quicker action to high level problems, less a space for more marketing messaging. Right the preferences are the same as they have always been - no changes. Would be interesting if they started giving alerts for 'abnormal' traffic patterns and/or having alerts sent to your cell phone...

YPN Exec Overhaul

Bill Demas the Senior Vice President in charge of YPN is leaving Yahoo at the end of November. Will Johnson, VP and General Manager of the YPN beta is leaving as well.

Outgoing Microsoft co-president Jim Allchin: 'Vista Won't Need Antivirus'

Famous last words from an outgoing Microsoftie?

Via Betanews: "outgoing Microsoft co-president Jim Allchin, while touting the new security features of Windows Vista, which was released to manufacturing yesterday, told a reporter that the system's new lockdown features are so capable and thorough that he was comfortable with his own seven-year-old son using Vista without antivirus software installed."

Adwords Quality Update II = Price Gouging Round II

Since I was one of the "small number" of advertisers affected by the "quality update" back in July I had hoped I wouldn't be affected when they announced another "quality score" update announced earlier this week. Looking at my data (published below) I can say these updates aren't about "quality" at all. Instead they are about jacking up the prices and pricing out the riff raff.

Reports of print death greatly exaggerated - RR Donnelley Profit/*sales* up


My mailbox has returned to preweb stuffed status, more junk than ever.

Will print really die? Is this an indication of advertisers re-allocating their budgets to adjust for crappy PPC ROI? Hard to believe but if you follow the money it looks like advertisers aren't as enamored of PPC/web advertising as they are widely thought to be. Will money flow out of PPC back to print?

Consumer groups File Privacy Complaint with FTC

Seana Mulcahy reports in today's Online Spin that the Center for Digital Democracy and the U.S. Public Interest Research Group filed a complaint with the Federal Trade Commission. The groups want the FTC to investigate "invasive and deceptive" online advertising practices. This includes user tracking, Web analytics and behavioral targeting. They claim that users don't know we are tracking them.

Google Consumer Packaged Goods?

Via Googlefied, product packaging is a form of advertising, and thus Google just created a blog about it: adds nofollows to links in articles

I noticed this today when I was submitting an article to get a new site indexed. After further investigation, I noticed that ALL the articles on the entire site now have nofollows added to the outbound links.

Larry and Sergey reckon that the better a SE is the few Ads the consumer will need

Well at least thats what they used to think.

Philip Lenssen points out that back in '97 or so their 'Anatomy of a Search Engine' paper said both