Google has been teasing a mobile index, separate from their desktop index, for some time now.
Now that more than 50% of all searches happen on mobile devices, Google's Gary Illyes says that it makes sense to have a separate, mobile-only index.
This just popped up in my Twitter feed
Just in case you were wondering if Google still values the mobile web - the answer is "yep!" Their mobile friendliness test was launched prior to Mobilegeddon and now it's getting an upgrade!
"We just got word that Google’s AMP (Accelerated Mobile Pages) project is live.
Mobile usability is Google's meat and potatoes project these days - by that I mean it's taking up a big section on their plate.
Affiliate traffic networks are apparently a big problem in the mobile world these days.
About a year ago Google launched their Mobile Friendly Test Tool.
Back in June Google warned against app interstitials and, like clockwork, they're already penalizing you for having them.
April 21, 2015... a day that was supposed to live in infamy for search marketers.
Back in November, Google began noting whether a website is mobile friendly in the search results themselves.
In the past it hasn’t been clear what factors Google considers in their algorithm for mobile rankings.
Google has said that the upcoming mobile update is an "on or off" thing, where you either do well or you don't, with no grey areas.
Google's impending doom on us all for mobile unfriendly websites is not its only effor toward making the Internet one big mobile experience.
Yesterday Google posted a blog post strongly encouraging webmasters to implement the "auto complete" markup on their forms to improve form conversions, especially on mobile devices.
As quoted in this search engine land article :
Google rarely announces their major algorithm updates ahead of time but just recently they have let it be known that starting April 21st, they will be "expanding our use of mobile-friendliness as a
You might rank for your phrase but if you block Google’s crawlers, you might not get what you were hoping for in mobile search results, causing users to move on.
Unless you have looked at your Mobile Usability tab in the Search Traffic section of Google Webmaster Tools, you may not have even noticed you have a Mobile Usability issue.
Google launched a new tool for mobile testing, offering a pass/fail grade. If your site fails, it lists a handful of tips, but doesn't get too granular.
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