Threads relating to the mobile web - advertising, marketing, content and more.

Z06 Corvette to be Promoted via Mobile

Thread Title: GM to reveal new model by Cellphone Thread Url: Thread Description:

This just in, seems like mobile is the new way forward for high ticket items - on a similar note Audi sent ads via USB sticks recently - seems sensible enough to me :)

At 2pm today, General Motors will hold a press conference to reveal its new Z06 model Corvette sports car - the fastest and most powerful model ever. But the first pictures will be released via cellphone. Anyone with a video-enabled mobile who is interested can call 888-579-4906 and arrange to have the info sent as soon as it is released.

If anyone in the US can get a hold of that it'd be great to hear about it...

A Slightly more Interesting set of Predictions for 2005

Thread Title: Betting a Billion Thread Url: Thread Description:

I have a short attention span at the best of times and the flurry of predictions for tech and marketing over the last few weeks has pushed me to my limit, however, Bob Cringely's post threadlinked above is really rather good - Here's a summary of the main points:

Microsofts Anti-Spyware and Anti-Virus is a disaster for users Apple will take a big risk - Job's has $6bn in the bank and has hinted at buying something "big" The RIAA will continue to throw $$$'s at law suits but will also continue to see their business crumble due to the likes of iTunes et al WiMax will be the big story of the summer but will take a further 2yrs to achieve widespread adoption VoIP will eat TelCos for breakfast, they will either start VoIP co's or buy into the larger existent players Desktop Linux will finally make some major inroads

There is much more, those are just what interested me personally so go check it out...

thanks JY

Your Mobile as Credit Card?

Thread Title: Momentum Is Gaining for Cellphones as Credit Cards Thread Url: Thread Description:

The NYT have an good piece about the technology behind using cellphones as credit cards this morning:

In Asia, phone makers are already selling phones that users can swipe against credit or debit card readers, in much the same way they would swipe plastic MasterCard or Visa cards. Trials are now under way to bring the technology to America, industry executives said.

The marriage of cellphone and charge card poses some significant challenges, including security problems. To reduce fraud from stolen phones, consumers may be required to punch an authorization code into their phone each time a charge is made.

For more than a year, phone makers, software companies and computer chip manufacturers have been working to develop secure and reliable payment technology for cellphones. After the phone's chip is recognized by the electronic reader, the credit card account number will be verified, as it is now, and the price of the purchase will be added to the consumer's credit card bill.

The new phones may also be capable of being programmed for a prepaid sum from which payments could be deducted.

Sounds like a sensible idea to me, if you can overcome security issues and genuinely make it more convenient than a regular credit card I can't immediately see anything but benefits.

I do wonder how that would translate to purchases online though?

SmartVideo Launch Live TV for Mobile

Thread Title: Thread Url: Thread Description:

Smartvideo, threadlinked above have launch what they say is the first live TV streaming for mobile today. The story comes in via pct - here's the snippet:

SmartVideo have teamed up with ABC News, NBC Universal and The Weather Channel to deliver a live television service for mobile device users. The service is enabled for most consumers operating over a wireless network, and the SmartVideo library allows for a wide range of programming selections so you can choose what to watch, and when to watch it. It has been optimised to deliver a high-quality service at a minimum of 15 frames per second.

Pretty neat, where's the playboy channel then?

Almost Everything you Need to Know About WiMAX

Thread Title: WiMax Guide Thread Url: Thread Description:

The threadlink above contains an excellent primer on WiMAX technology, as the intro says, this is do or die year for the tech and if it takes off, getting up to speed will be essential for some:

2005 will probably be the year in which WiMax sinks or swims as the next big thing in telecom technology. For that reason, plenty of people are going to need a quick and easy way of getting up to speed on what WiMax is and why it's stirring up so much interest.

This report aims to provide that quick and easy guide, by answering questions that are most frequently asked about WiMax. In the report's initial form, answers to eight basic questions are given, one per page. But the idea is that readers can ask further questions on the message board attached to this article. Frequently posed questions will be answered by adding pages to this report.

thanks to John Yunker who points out that the guide misses important related tech like Flash-OFDM (Flarion) and UMTS TDD that are live today and gaining carrier support.

MapQuest to Send Maps and Directions to your Mobile

Thread Title: MapQuest offers to navigate mobile users Thread Url: Thread Description:

InfoWorld report in the threadlink above on AOL owned MapQuest offering a new service to send color maps and directions direct to mobiles.

The navigation-focused Internet company, owned by America Online (AOL), unveiled the "Send to Phone" feature on Wednesday as part of its MapQuest Mobile service, priced at $3.99 a month.

To access the feature, users visit from a computer, request maps and directions, and enter their mobile phone number. They can then retrieve the information through the MapQuest Mobile application on their cell phones. The MapQuest Mobile service is offered through a partnership with mobile phone application publisher Vindigo, which leverages its relationships with wireless carriers, AOL said.

So for $4 a month you needn't have to stop and ask someone for directions:

Orb Networks Teams up with Creative

Orb Networks the company that recently launched a product that can stream all of your media, including TV, video, music et al to your handset have announced a partnership with Creative.

Quote: "We're extremely excited to work with Creative," said James Behrens, CEO, Orb Networks. "Creative is driving digital entertainment on the PC, and Orb shares that vision. Now, with the combination of our solutions, we can provide an even better product to the consumers. It's wonderful for all consumers to be able to expand the capabilities of their digital tools and toys. What you can use at home, you can now spontaneously access on the road including the ability to see into your home on virtually any mobile device using your webcam."

Looks like Orb, which i have to tag as a very exciting startup is picking up some speed.

Mobile and Open: A Manifesto

Thread Title: Mobile and Open: A Manifesto Thread Url: Thread Description:

Howard Rheingold puts forth a vision, threadlinked above, of how mobile should be, for all to benefit from the rise of the mobile web. How it will be is probably far different but it's an interesting read and a commendable attempt to influence the thinking of those that are defining the medium:

Only a cockeyed optimist would forecast an open, user-driven, entrepreneurial future for the mobile Internet. This should not prevent us from trying, however. Sometimes, envisioning the way things ought to be can inspire people to work at making it that way. That's what manifestos are for.

Mobile Equipped Clothing in Time for Next Ski Season

Mobile equipped ski jackets are just about the only thing that would pursuade me to buy a motorola. Plus a bonus of proper amounts of music through the same headphones.

Now if they could geotarget the ringtone advertising for cheap gluwhein, send me text vouchers for beer at the local bar, and put the pockets somewhere I definately won't land on them I'm a guaranteed early adopter :)

Ads to Replace the Ring Back Tone - Maybe...

Thread Title: Hong Kong 'ring-ring': An ad in every call Thread Url: Thread Description:

So, when your on your mobile and calling someone, you get that "ring ring" tone right? How would you feel if that were replaced with advertising messages direct to your ear?

Ad-Phone has patented a system to replace the ring-back tone - that "ring-ring" you hear while waiting for the person you called to answer - with an advertisement or other message. Using the digital technology that connects calls, Ad-Phone puts messages directly into consumers' ears, whether they're using a mobile phone or a wired line.

James at MoCoNews says:

When I postulated the idea a month ago in this article I suggested it would be an alternative to ringback tones, whereas the system patented by Ad Phone has the caller as the one who joins the service. This provides even more reason for the program to be “incentivized", to quote the bastardization of the english language used in the article. People will only sign up for the service if the ads offer them something concrete, or they get some other kickback such as cheaper calls.

So it's certainly opt-in at present but regardless of patent, how long before that little gold mine starts becoming a reality?

What if those ads actually diverted you from your call? "press * now to get a free walrus tickling kit!" kind of thing?

Freaky huh?

A Growing Directory of Mobile Friendly SItes

Thread Title: Thread Url: Thread Description:

Small and growing list of mobile friendly sites, thanks to pocketpcthoughts for the link.

2005 - Year of the Smart Phone

Thread Title: 2005: The Year Of The Mobile Thread Url: Thread Description:

Russell Beattie of Yahoo Mobile is back from his blogging hiatus with what he admits is an easy prediction: 2005 will be the Smart Phone's year.

He starts out by pointing at a couple of "ideas that need to die":

There's a few ideas out there that still have to die. First is that WiFi is somehow going to be a competitor to mobile networks. It's not. As more and more people have access to higher speed cellular network technologies such as EV-DO or WCDMA, they're going to realize that for most people, these speeds will be more than reasonable to check email, browse the web and stream media from wherever they are on the planet.

The second idea that needs to die is that mobility involves any other device other than the mobile phone. I constantly hear about "multiple devices" as if you're going to be doing much browsing or email on your TV or iPod. You're not. The future market of data services revolves completely around the the mobile phone. The latest predictions are for there to be 2 billion mobile phone subscribers by 2006, and the percentages of those subscribers with access to IP data is growing on a hockey stick curve.

and goes on to talk about how the term "smart phone" is going to be slapped on everything this year as marketers pounce on the boom in mobile.

The BBC also have a story about mobile out today, it's a worthwhile read also:

Moves to unite mobile and fixed phones look set to get more emphasis in 2005 too.

Old-fashioned rotary phone, Eyewire The net is putting fixed line phones under pressure For a start, BT looks set to roll out its Bluephone project during the next 12 months.

The service revolves around a hybrid device that uses the mobile networks when you are out and about but switches back to the fixed line when you are at home.

Fixed line phones will also start to get much more serious competition from a technology that has the formidable name of Voice over IP (Voip).

Geo-Tracking Mobile Users becomes a Linux-Based Reality

Thread Title: IITians Develop Linux-Based Cell Phone Tracking Software Thread Url: Thread Description:

Mobiance have developed a system that can track the location of mobile users by SMS - The user gets asked if they want to grant permission for their location to be given to the asker and if so, the asker has a 10-100meter accurate fix on location.

From the CXOToday article threadlinked above:

The tracked mobile user has three options and may give permission for one-time usage or unlimited access. Though the third option allows the tracked mobile user to deny access it will not be a permanent one. The same service can also be accessed through the Internet.

Apart from parents who want to track the movements of their children, the software also helps corporates to track their on-field employees.

Link via pondering primate

The Future of 3G Mobile Broadband - What's in Store?

Thread Title: 3G: Where Will It Be a Year from Now? Thread Url:,1759,1743415,00.asp?kc=EWRSS04069TX1K0000701 Thread Description:

Guy Kewney takes a technical look at why 3G wireless broadband may well prove unsuitable in 2005 and how wireless broadband solutions from IP Wireless and Flarion may be able to step in and fill the gap.

It's probably time to admit it: 3G wireless is like satellite. It will never be economical as a broadband solution.

Five years is a long time to wait and now that 3G wireless is here, you'd think we'd be grateful. Not a chance of that! We want its successor on schedule, please.

The concept of 3G phone networks was originally seen as a 2001 technology. Then, after four or five years, we were supposed to start using advanced data extensions to 3G.

Orb Networks - Stream ALL your Media to your Mobile

Thread Title: Thread Url: Thread Description:

Here's a neat app that could turn the fledgling mobile content business on it's head overnight. Here's the short version:

Any media, including live TV can be streamed from your home, through your pc, to your mobile. It's your media, you have access to it, you are allowed to watch it! - Now, with a few "requirements" you can stream that media direct to your mobile or PDA wherever you happen to be.

Sounds neat eh?

Michael Gartenburg posted monday and tuesday about this and Engadget posted a podcast that gives some detail also.

From Michaels first post:

Orb promises to turn your PC, PDA and Smartphone into a mobile entertainment portal. Promising to deliver your music, pictures, video and live TV, Orb delivers quite well. The service is currently in beta and currently needs Windows Media Center (04 or 05) and a broadband connection. Remote clients include all MS Smartphones, PocketPC Phones, most connected pocket PCs and Symbian Series 60 and 70 phones. In short if it has a web browser and either REAL player or Windows Media it will work.

and some added information in his second post:

Actually it's a pretty killer app in general. I spent some more time using it and the more I use it, the more I like it. So far it, worked on everything I threw at it, from Smartphones to a Macintosh running OS X. Palm support seems lacking though. On each device, all my media was there for me, ready and waiting. Driving to the mall, I set up a playlist of podcasts from my PC and let it play over the Audiovox SMT-5600, through the stereo. Not a glitch. It just played through, like it was supposed to. Sound quality was lower than I'd like so I'm not replacing my iPod just yet.

Get Linux on your iPod

Thread Title: Review of Linux on the iPod Thread Url: Thread Description:

Now that, is a serious step forward for the whole pod scene i think...

I am happy to announce that iPodLinux has become much more than an interesting little proof-of-concept. It is now the de facto way to expand the iPod's capabilities and features. It is far from perfect, but quite far from useless.

In Korea Mobile Spam is Outpacing Email

Thread Title: Mobile spam bigger problem than regular spam in South Korea Thread Url: Thread Description:

Seems like mobile spam is outpacing email spam in Korea. Korea is often seen as a good "what's to come" indicator - The Engadget post threadlink aboves says that in May this year 10% of all SMS was spam but does point out that maybe folks have just resigned themselves to email spam and stopped complaining about it.

The Pope goes Mobile

Thread Title: Pope John Paul Hits the Little Screen Thread Url: Thread Description:

Trendy, high-tech Roman Catholics won't have to sit at home this Christmas to watch Pope John Paul's Christmas Midnight Mass on television.

They can watch the whole thing from wherever they are on the latest generation of cell phones.

The world is a funny place. via smartmobs

A Barcoded View of the Mobile Future?

Thread Title: QuickTime Movie Demo's OP3 Product Thread Url: Thread Description:

This cool Quicktime movie threadlinked above comes in via Russell and features a vision of what the future could hold for real world barcode hyperlinks - where everything has a barcode that can be snapped by your mobile to take you directly to it's associated info.

Great promo for OP3 - i hope they do well...

Does .mobi go Against the Ideals of the Internet?

Thread Title: .Mobi’s Contentious Ride Thread Url: Thread Description:

MocoNews threadlinked above point out that the W3C's Device Independence Working Group are up in arms about the proposed .mobi TLD. They argue that it goes against the core principles of the Internet: That the web should be device agnostic.

A consortium of mobile players led by Nokia have proposed the addition of .mobi to the top level domain space so that users and application/site owners can specify that is for mobile devices, such as cell phones or PDA's. The W3C argue that this is harmful to the web:

This domain will have a drastically detrimental effect on the Web. By partitioning the HTTP information space into parts designed for access from mobile access and parts designed (presumably) not for such access, an essential property of the Web is destroyed.

It is true that to to optimize the use of any device, an awareness on the part of the server allows it to customize the content and the whole layout of a site. However, the domain name is perhaps the worst possible way of communicating information about the device. Devices vary in many ways, including:

Network bandwidth at the time, Screen size and resolution, Intermittent or continuous connectivity,

and so on. While with the current technology, the phrase "Mobile" may equate roughly in many minds to "something like a cell phone", it is naive -- and pessimistic -- to imagine that this one style of device will be the combination that will endure for any length of time. Just as concepts such as the "Network PC" and the "Multimedia PC" which defined profiles of device capability were swept away in the onrush of technology, so will an attempt to divide devices, users and content into two groups.