Forbes Slams Apple over Recent Law Suits

Thread Title:
Apple Bites The Fans That Feed It
Thread Description:

You really do have to wonder what the hell Apple think they're playing at - It's tough to imagine a more stupid scenario: Tech stories leak (as always) - bloggers blog it - massive hype is created - share prices go up - apple looks even cooler - apple fucks it up and sues the bloggers - WHAT?

But, this sort of stuff happens all the time in the tech industry. Sources leak details of forthcoming products to reporters whose motivation is to get credit for an exclusive story. Here's the difference with Apple: most of its secret product news is not published first by national, mainstream media, but by Apple advocates. These people are customers, fans and Apple-lovers.

This community gives Apple untold free--and mostly positive--publicity and buzz about upcoming products and strategies. They salivate over every upgrade. This is a pre-iPod gang--people who supported Apple before the second coming of Steve Jobs in 1997. Consider that it was Apple enthusiasts who helped drive the market for the iPod after its 2001 release, despite a widely held perception that the $399 price tag was too high.

What manner of substance abuse is going on over at the (rotten) Apple PR department?


pure speculation but

one interesting idea i've read is that Apple was less than impressed when thinksecret spread the iPod mini rumour:

Reliable sources inside and outside of Apple have confirmed Apple will announce the new pocket-size iPods in a number of capacities and in various colors, including stripes. Capacities will be 2 and 4GB — meaning users could store some 400 and 800 songs, respectively. Prices will start at around $100US, Think Secret has learned. It is not known if the new product line will be available immediately after introduction.

It is also expected that current iPod models will be revamped to add body colors as well.

the key point being that the price they quoted was much less than the actual price that was announced by Apple, causing initial dissappointment "oh its really expensive"

could be that think secret was pretty close with their speculation about the headless mac, and has again spread a price that is much less than the actual cost Apple will be charging?

not that the iPod mini's sales was hurt by this.

still, thats about the best explanation i've heard.

Rather than suing them...

Were it me doing PR over there i'd want to give them an official channel for gossip - unofficially of course - that way those kinds of things wouldnt happen.

Hell, this is standard proceedure! Its easier to count the tech companies that dont purposely leak details to the press than do...

i guess

though companies have all sorts of wierd procedures and "ways of doing thngs" that lead them to do stuff that to an outsider is absolutely ridiculous.*

* from the "bitter experience" file ;-)

Daring Fireball Apple blog.

There's a couple of interresting posts over at the Daring Fireball blog.

The Rumor Game

Plugging Leaks

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