Drinkbait hits the mainstream

2 comments

Off-licence chain Threshers is braced for an onslaught of bargain-hunting drinkers as an online discount voucher is downloaded by millions of people.

The 40%-off wine and champagne voucher was intended for suppliers and their friends, but has been distributed widely via blogs, email and chatrooms.

Queues have formed at one store while the Threshers website has crashed under the strain of demand for the offer.

"It was never intended to get this big," a company spokesperson said.

Yeah, right ;)

http://weblogs.hitwise.com/heather-hopkins/2006/12/threshers_voucher_creates_stor.html
http://news.bbc.co.uk/1/hi/business/6198828.stm

Comments

Coupon distibution

How long until Mcdonalds marketing dept. figures this out? This is the coupon 2.0

Great coverage at

Hugh has been doing great coverage of this at gapingvoid

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