Here's how Microsoft can Beat Google

How does MS leapfrog Google and dominate search and Phase 2?

Bill Gates had the vision to see every PC would need an operating system and elected to get a piece of every pc sold w/ DOS/windows. Let the Hardware guys decide what else to put on the pc and how to market it. Find out how Microsoft could beat Google by following the title link for the full post.

Windows and IE was THE platform for the connection to electronic world. It was true visionary thinking and it took many years for the competition to catch up and offer alternatives. MS literally dominated Phase1, the connection of the electronic world.

Phase 2 is the mobile PC (cell phone) and the physical world.

Phase 2 is coming and it will take some forward thinking to create the next OS that will be required on every computing device. Phase 2 will be 1000 times larger and more lucrative than Phase 1.

Phase 2 is connecting every physical item to the Internet. People want more, they want interaction, immediate response. Phase 2 will create more killer apps than Phase 1 because you have taken the internet outside the box and have a vast amount of items to search/link. Phase 2 takes the internet in 3-D and creates an infinitesimal amount of data to search/link. But the only way to connect these items is through a unique tollbooth (IP).

Every physical item WILL BE connected to the net. It will be done through a barcode, an RfiD tag, a Zigbee chip, a word, a sound, a fingerprint, a magnetic strip, a phone number.

There is NO DOUBT that every one of these items will have an internet address and will be part of numerous killer apps.

Today there are more mobile devices than PC’s connected to the Internet. The Internet is being used by mobile devices in a much different way than the PC. What does mobile mean. It means capable of moving.

The computing device is now portable and platforms on it must accommodate this feature. Search and functions WILL NOT be the same for the mobile as a PC. What the mobile device must do is offer ease of use, AND the ability to interact w/ the physical world.

And here's where Microsoft come in...

Will they, or Google ,Symbian or somebody else have the forward thinking to realize that the operating system that offers this, will be the DOS/Windows for Phase 2? Every computing device, not just PC’s WILL have to have the ability to connect every physical item to the Internet.

How many websites are out there currently? What does Google claim their database size is? Well let’s just take 1 can of Coke. How many cans of Coke are out there? What happens when you “turn on” all of the 12 0z cans of Coke. Every can of Coke will be an interactive website. Do you think the Brand Manager of Coke 12 oz will pay $1000.00 to “turn on” every can of 12 oz Coke in the world? Do you think that gives him endless dynamic marketing opportunities? Do you think a good portion of the $1.4T spent on advertising worldwide will be spent just on turning these physical items?

That will give you a little taste of how enormous the database will be when the physical world gets connected to the Internet. But in order to connect these cans of Coke, you MUST have these cans “turned on”

Phase 2 vs Phase 1

Phase 2 is different than Phase 1 in many ways. Phase 1 involves surfing the net, sending email, instant messaging. Phase 1 is the communication of computing devices through the Internet. Phase 2 adds an exponential factor. Now take EVERY PHYSICAL ITEM and connect it to the Internet and all of these computing devices. The Internet will now multiply exponentially. The growth curve of data and applications will be a hockey stick.

Who wants to get paid for EVERY DEVICE that will allow this growth to occur?

Who wants to collect the tolls for the traffic that this generates?

This “turn on” IP will be required for the Phase 2 OS . But lets not call it an operating system. Operating system implies software for a specific device, either PC or mobile. That is too narrow. Instead let’s call it a platform. This platform will be necessary for EVERY computing device (PC and Mobile) to connect to this world. This platform is truly a “killer” platform in that EVERY computing device will need it to connect to the physical world. AND it will create ENORMOUS killer apps from it.

Winner Takes All

How much is this worth? If you can imagine that now EVERY physical item will be connected to the Internet, and then figure the connection must run through a unique “server tollbooth”.

How much is it worth to MS or a Google to have the power to turn on EVERY PHYSICAL item in the world. It’s not a question of IF now, it’s a question of WHEN every physical item in the world will be connected to the Internet.

Think of the endless applications that will be generated once they are turned on.

Microsoft can go from being attacked from every angle. (Linux, Google, Mozilla) and losing market share in the old Net to completely dominating the next phase of the Internet (Phase 2) which will be infinitesimally larger and create an exponential amount of business applications.

Who wants to have the DOS/Windows for Phase 2 of the Internet? Will Bill Gates see this again or will the Brin/Page team discover it?

Comments

MSFT can beat Google

RFID is coming, and will live with the barcode. The barcode is already on every product in the stores. Theres no need to change packaging, just find a method to extract the data out of the code. To read an rfid tag there will need to be a chip to read the tag. It cant be done visually.

Remember a barcode, number, word and fingerprint, if it can recognized by an OCR (cameraphone) can be linked to the Internet. The marketing ideas are endless. Where search engines are trying to extract every square inch of your PC, they miss the big picture, the physical world. Advertising is the golden goose for search. When advertisers recognize they can have one-on-one with a consumer thru the mobile, wont they parlay that relationship to the PC? (email).

Maybe im missing something, but i spend more time using my Treo than I do my PC anymore. I can be reached anywhere, anytime with it. Wouldnt this be a better way to reach me, as a consumer?

Just give me a resonable reason to allow SMS's and I will let you advertise to me. No I dont want Viagra, but I would love to know when specific items are on sale...i will give you repeat biz.

RFID gets Cheaper - Plastic RFID chips @ 600mhz

Quote:
Although PolyIC GmbH & Co. KG, a joint venture between Siemens (Profile, Products, Articles) AG and Kurz GmbH & Co. KG, isn't claiming to have developed the first-ever integrated circuit made of polymer, it is taking credit for having created the world's fastest plastic chip to date -- 600KHz -- and having pioneered a technique to print circuits directly onto foils.

"We're still at the beginning of using polymer, an organic material, to mass-produce inexpensive chips that could be used, for instance, as RFID tags, but we're moving steadily ahead," said Wolfgang Mildner, managing director of PolyIC in Erlangen, Germany.

http://www.infoworld.com/article/05/01/13/HNgermanrfid_1.html

More on RFID

Quote:
Worldwide RFID tag revenues will jump more than 800% between 2004 and 2009, according to a new report by In-Stat.

Led by companies like Target, Albertsons and, especially, Wal-Mart, major retailers have mandated that their suppliers adopt RFID technology in the supply chain in 2005 and 2006. As a result, investment in RFID tag revenues will soar to reach $2.8 billion worldwide in 2009, up from $300 million in 2004, according to In-Stat.

http://www.emarketer.com/Article.aspx?1003215

M$ and Google

Quote:
Phase 2 is connecting every physical item to the Internet. People want more, they want interaction, immediate response. Phase 2 will create more killer apps than Phase 1 because you have taken the internet outside the box and have a vast amount of items to search/link. Phase 2 takes the internet in 3-D and creates an infinitesimal amount of data to search/link. But the only way to connect these items is through a unique tollbooth (IP).

Every physical item WILL BE connected to the net. It will be done through a barcode, an RfiD tag, a Zigbee chip, a word, a sound, a fingerprint, a magnetic strip, a phone number.

There is NO DOUBT that every one of these items will have an internet address and will be part of numerous killer apps.

So, whereas i can see a benefit, an ideal, and a need for that (just), i dont see what makes it a "this is GOING to happen" thing? Surely there are some things that would just not derive any benefit from being connected via a real world hyperlink?

Quote:
Will they, or Google ,Symbian or somebody else have the forward thinking to realize that the operating system that offers this,

I think M$ are already headed in that direction - Russell Beattie recently posted about Microsofts consumer Endgame. He's talking about there DRM strategy but doesn't this apply equally as well to a mobile OS? - Correct me if im wrong VG, this is relatively new territory for me :)

Quote:
This “turn on” IP will be required for the Phase 2 OS . But lets not call it an operating system. Operating system implies software for a specific device, either PC or mobile. That is too narrow. Instead let’s call it a platform. This platform will be necessary for EVERY computing device (PC and Mobile) to connect to this world. This platform is truly a “killer” platform in that EVERY computing device will need it to connect to the physical world. AND it will create ENORMOUS killer apps from it.

Are we not likely to see several platforms, like we do now in the still young PC age? M$, Apple, Nokia? Symbian etc etc.. all vying for the top spot and all setting the progress of the mobile web back years through proprietory standards?

That was a thought provoking post VG, thanks. It's taken me all day and 3 reads to get my head round what i wanted to ask you, but now i have :)