Did-it.com Creating PPC Addicts

15 comments

While we talked about David Pasternack a while back, Greg takes Did-it.com to task for a recent click-z article.

If you spend any time at all digging through any of the major PPC companies’ client lists, you’ll find more of the same. Dozens and dozens of companies who have drank the PPC Kool-aide. They are forever addicted to their monthly spend, and they honestly believe they are doing the best they can do.

Now that’s a great situation if you’re the person selling the Kool-aide. There’s nothing a drug dealer likes more than a loyal, dependent addict. But it certainly isn’t the best situation for the client. While they stumble along in their drug-induced stupor, their competitors are walking away with buckets full of cash. But they’ll never get it because people they trust are constantly telling them it isn’t worth the effort.

Comments

The attack hook...

...seemed like a good idea at the time;) It's generally not a good idea to wake sleeping giants - especially when those giants are your competitors.

Let's hope some backpeddeling starts soon.

I heard the sickening thud

I heard the sickening thud of that bitch slap from this side of the pond.

Slightly surprised Mr Boser didn't mention did-its entry in the infamous Inktomi spam database, maybe he is saving that for later.

rcjordan is right on

in his comment to greg's post:

Like you, I also waved off the recent Did-It Fud-and-Linkbait blitz. I still don't really give a rat's ass about who says what about organic …in fact, I'm hoping everyone will believe them and abandon organic so I can play undisturbed.

couldn't have said it better myself.

Never show all your cards

Slightly surprised Mr Boser didn't mention did-its entry in the infamous Inktomi spam database, maybe he is saving that for later.

You always were the most observant guy in the room. :)

It's always important to save something extra for the angry attorneys.....

Hubris

The thing that irks me about Did-It is the level of hubris they have. Sure, Kevin Lee knows search, but I know dozens of people who know it better than him. He's been so caught up in telling Madison Ave and Wall St what he knows about search that he's forgotten about his knitting.

PPC vs SEO

Can never see the rationale behind PPC.
When you look at Overture it tells you how many searches a day for a particular term for the last month. Meaning that there is a "finite" number of people searching for that term on the first and second page of the search engine.

If there are thousands of bidders for that term and many of them have budgets in the thousands of dollars, how does everyone get a shot at those finite number of searchers that month?

It seems so obvious that Google wants to maximize its profits, so it has to throw your PPC ad out next to something totally irrelevant until it can use up your ad buy. ( in fact the larger your spend, the more you're going to get abused..ever see those ebay ads next to everything?) For example, if I put "Penguin" in Google and look at the organics vs the PPC it's obvious that the PPC listings are a long shot for the advertisers. Did they really want to appear on that page or is this something Google decided for them in order to use up their budgets?

The real truth about marketing in search engines is that FOR CONVERSIONS the numbers of potential customers is really very small for most niche markets. If you go to the Lycos top 50 searches, it doesn't take a brain surgeon to see that the majority of searches conducted on the Internet are either teenagers or Porn Mavens. So your market for your niche clients to make sales is realistically very small.

This is why SEO out performs PPC all the time and PPC delivers a lot of useless traffic. Really the only reason to use PPC is to fake out your new client by showing him the website you just delivered is getting a lot of traffic.

As far as Kevin Lee and others thinking SEO takes 6 months to kick in, well, chuckle, that just shows they don't understand offsite SEO.

'nuff said

If it hurts, you're doing it wrong....

There's plenty of people who are able to run profitable PPC campaigns.

PPC is instant, I can bring in traffic tomorrow - you can't do that with SEO.

PPC is profitable if you do it right (that's the simplest reason to do it - I spend $1 and make more than $1. Lather, rinse repeat).

Being at the top of both PPC and organic is more profitable than just being at the top for organic.

There's pleny of folks who think the organic results start at the first PPC ad - they never get to your #1 organic listing because my PPC ad is above your organic ad. I see this everyday - some people think I'm mr. bigtime SEO guy because 'you're sites are always at the top of Google'. They're referring to my PPC ad, not my organic listings.

PPC can put you in front of more long tail terms than organic can. Broadmatch puts your ads on numerous one-up search terms that no one would bother to SEO for.

LFMAO

"PPC is instant, I can bring in traffic tomorrow - you can't do that with SEO."

Wanna bet. I can put SEO articles on any of a dozen authority websites with huge traffic bases and be indexed on the first page of Google in an hour. I gain an authority website link, I gain the traffic from that authority website, and I get the first page of all the search engines instantaneously. As Matt Cutts said, "there are maybe 1 or 2% of the SEOs out there that really know what they are doing...and I might add, the rest are using the joke called PPC.

Bonus round!

"PPC can put you in front of more long tail terms than organic can. Broadmatch puts your ads on numerous one-up search terms that no one would bother to SEO for."

I'd love to see you buy or appear next to all the long tail combinations I can get out of my first two paragraphs on a client's homepage or in an SEO article on an authority website.

Bonus, my two paragraphs stay up for-EVAH while you're paying repeatedly for your PPC.

Joke

As a mere mortal, I'm impressed by your miraculous powers, Flyboy.

I wish I knew more jokes like "the joke called PPC", because it puts nice coin in my pocket that I wouldn't have had otherwise. Am I too easy to please??

Easy to please

"it puts nice coin in my pocket"

Exactly, that's why you do it..and that's why your client is getting screwed.

A little proper SEO and he could drop the PPC parasite permanently.

Wrong assumptions

Flyboy, I'm not talking about PPC campaigns for clients, I'm talking about PPC campaigns that create new profits in my own business.

Quote:
Can never see the rationale behind PPC.

Just because you can't see it doesn't mean there isn't one.

touche

Hey if it works for you..go for it. Can't argue with that.

Wanna bet.

Quote:
Wanna bet. I can put SEO articles on any of a dozen authority websites with huge traffic bases and be indexed on the first page of Google in an hour.

I'll take that bet. You've got an hour to drop a page about 'term life insurance' onto the front page from one of your fabulous presell pages on an authority site. Put up or shut up.

This is the kind of crap I hear from people who's claim to fame is ranking on the front page for 'online return of premium lifeinsurnace rates in buttmunch, florida'. Yeah, I can do that. So can my kids.

The time now is 4:45p.m. EST. I'll check your rankings after dinner. Is that enough time? I'm a slow eater.

The wheel goes round and round

Chuckle, and give away my techniques for a poor attempt at obvious baiting.

Naaa. Didn't just fall off a turnip truck. You've got to figure it out for yourself like I did. I've given you enough clues for today.

Until then, think of the great incentive. Saving all that PPC cash you're currently pissing out the window every day.

Oh, and BTW, The term "Insurance" has nowhere near the conversion rate of the term "Insurance, Buttmuch, Fla." and amazingly enough, it is a lot easier to acquire the better converting term. Perhaps you will learn something today, afterall.

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