Jeremy Zawodny gets 92% of his inbound search traffic from Google

6 comments

My favorite example (not included in the above stats): According to Hitwise, Yahoo blogger Jeremy Zawodny gets 92% of his inbound search traffic from Google, and only 2.7% from Yahoo.

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Founders Note:
My log files are very similar to his. In fact if Yahoo and MSN disappeared I would lose only about 19% of my traffic (well search traffic, I have about a 30-40% repeat visitor rate) I also feel that those 19% would move to Google. The point I am trying to make is that Google is to Search what Microsoft is to OS. I feel our personal log files are proving this. I have seen instances where I was on page 3 of a search in Google, and got more traffic than the #1 spot in MSN. There are not really 3 large search engines, there is one large engine with 2 scrap pickers.

Comments

Yup

I was thinking this could be due to Jeremy's blog being techie, and geeks use Google. I just checked a very non-geek site however, and the stats on that show 88.8% search traffic from Google and 5% from Yahoo.

You have a bit of the typo

You have a bit of the typo in your founder's note, I think you meant if Yahoo and MSN disappeared.

Yeah, no search engine

Yeah, no search engine monopoly here, move along.

I'm sure the Googlies will disagree, and then start debating the definition of a monopoly and how many Sergey's can dance on the head of a pin, but I still smell monopoly. If it looks like a duck and walks like a duck and quacks like a duck, then it's a duck.

Stats From Hitwise

If you believe in the stats provided by Hitwise you probably believe in Santa and Tinkerbell. Just about as accurate as the Alexa spyware bar.
I don't buy it. Yes my sites receive way more traffic from Google than Yahoo! MSN or Ask. But in ecommerce and my target markets my conversion rates are in favor of Yahoo! by a long shot. G=.5% Y=3.5% MSN=6% Ask=0%
I do not build websites and pay for hosting just to burn up bandwidth. It's another medium for my businesses. And if they were only to get hits from Google I'd go broke.
Thanks to Yahoo! for providing the rest of us with an alternative to the ever prying, spying and dominating eyes of Google!
Edit: Forgot to mention I sell tangible products not ads. That may explain my conversion rates.
IMO! Dan

market dominance maybe but not monopoly

Google may be dominant but it is not in a monopoly position:

  • There are other suppliers of search (Yahoo! and MSN).
  • The other suppliers offer search services which are a close substitute for Google's.
  • Google is not a price maker (search has traditionally been free - from before Google existed).

There are a number of reasons why Google drives such a great proportion of the traffic but those reasons do not make it a monopoly.

Yep, Y and MSN does seem to convert better

But in ecommerce and my target markets my conversion rates are in favor of Yahoo! by a long shot. G=.5% Y=3.5% MSN=6% Ask=0%

Just about the same as my experience in the affiliate world. Y and MSN traffic has always seemed to convert at a higher rate than G. Heck, a few years ago I was able to live for a year and a half or so without any traffic at all from Google. When G let this one site back in its good graces traffic more than tripled but affiliate revenue rose only in the low double digits.

On the other hand, folks referred by G appear to really like clikcing Adsense ads. Makes for a really good balance.

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