Does Google Got Game?

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A story from CNN and the Wall Street Journal says Google may be looking to aquire a gaming company for new ad placements inside of video games

Google in talks to buy video game ad firm Adscape

Google Inc. is in talks to acquire Adscape Media Inc. in a move to expand beyond its traditional Internet search advertising business and into video games, a news report said Saturday.

The Wall Street Journal, citing people familiar with the matter, reported on its Web site that Google (Charts), the No. 1 Internet search company, is negotiating to buy Adscape, a closely held San Francisco firm whose technology allows for the placement of ads over the Web in video games.