Intelliseek Taking the Blogpulse re Superbowl Ads

Thread Title:
Intelliseek to Monitor Weblog Reaction to Super Bowl Ads
Thread Description:

There's no escaping this stuff - now public opinion is so easily expressed online - and thus so easy to measure companies like Intelliseek, the folks behind BlogPulse are doing what appears to be a thriving business in montitoring brand buzz:

A convergence of factors -- the near-religious fervor in which Americans identify with, and talk about, their favorite products, the mass appeal of online communication and the buzz factor tied to Super Bowl ads -- has led marketing experts to focus more closely on what consumers are writing in blogs and on other Web forums

If you've not read much on this, then the Mercury News piece threadlinked above is a good intro - there's money in them there blogs...