Quigo Tie the Knot with Private-Label Contextual Marketplace

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Quigo Debuts Private-Label Contextual Marketplace
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Pamela Parker reports on Quigo's new private label contextual ad marketplace - they have already have deals in place with TheKnot USAToday and DenverPost:

....a private-label version of its AdSonar system, which will allow advertisers to buy contextually targeted text ads on individual sites.

"Now the publishers get to control pricing, the types of advertising that go on the site, and those that don't," said Quigo CEO Mike Yavonditte, adding that it also gives advertisers the flexibility to advertise only on the sites they choose. Contextual networks such as those from Google, Overture, and Kanoodle distribute ads throughout their partner sites without allowing advertisers to designate individual sites.