New York Times : I don't know if we will be printing Newspapers in 5 years


NY Times publisher: Our goal is to manage the transition from print to internet

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Founders Note:
Actually I am shocked to hear it from them.. like it took them a decade to realize the threat.. and now they are actually doing something about it...


Heard The Same

Just last week I was talking to the media manager at a local paper and she said they've had serious talks about moving entirely to the 'Net. I blogged about it and she called to ask me to remove the name of the paper from the post.

When I asked her about the ad biz she said;

“For the paper edition, it’s terrible, we’ve shifted our marketing efforts to reflect the changes, in fact, we expect to receive more than 80% of our revenue from online advertising within the next year. We’ve also explored discontinuing print editions altogether”.

Well, I used to think that

Well, I used to think that "we" (the generic Web folk "we") (or, rather, those who said this) were rather audacious in saying that old media/old companies "don't get it". However, it was certainly true for many of those companies.

I always figured that, one day, they *would* get it, and so our few years before that happened were an excellent time for everyone else to get done what they had to get done.

Ten years; it's a long time.


so that would be 2012.

2014 was the year predicted in this video

>transition from print to internet

I've seen what Cox offers the local market, the CTR, and the old-media price. Bring 'em on!

With readership down

in major cities by as much as 50% on weekdays and 35% on weekends, they are merely following their advertising online.

Ripple Effect

I've been waiting for this for quite some time as the ripple effect will be staggering in some segments. Entire industries will be gutted or collapse when they are hit hard by the internet such as the companies producing the paper, ink, newspaper recycling. Newspaper stands will only have magazines until they also vanish and the paperboys will all be out of work. The printing press industry will also take a nasty beating.

The upside is a lot less trees will be needed for paper and the energy needed to make all that paper, print it, recycle it, disctribute it, and deal with the leftover chemicals involved.

The downside is people that can't afford or understand a computer or can't afford to be online won't be able to get the news unless they go to a library.

It'll be some interesting times for sure.

FWIW, I haven't had a paper deliver in 10 years, get it all online.

Marketing idea that I'm sure has already been copyrighted....

Marketing Idea that I'm sure has already been copyrighted or in the works.

Just some thoughts rolling around...

So... You know how you go to some middling restaurant like the Olive Garden, Red Robin, etc. and they some times will hand you the black wireless pager blobs that shakes/rattles/lights up when your table is ready?

It seems to me that some of the major metro papers should do the following...

Partner with some one to create a linux or similar cheap O/S mini reader box. Plop up some repeater towers or lease space on some existing ones ala cell phones, satellite radio, and have a cheap palm pilot/crack berry clone that you people can get to read their newspapers w/o having to have full internet access/links/etc.

I think people like to see headlines like many do currently on their cell phones, but having a bit more on the fly, as it is written, more than just a blurb, is what we want now. And if they plan it correctly, these units could be upgradeable, etc. So you might have a simple "Reader X" box that uses or sets a standard for obtaining wireless news feeds... so you can go from city to city and obtain top news feeds. Then once it's making some money, the haxxors will set up a wireless repeater with a similar free feed that they simply grab off the news paper web sites... FREE THE NEWS! Then Reader X will devolve into something that every one can afford including school kids, apps will get onto it that were not meant to be there... and boom. Just as common place as that iPod in your backpack/suit pocket, cell phones, and other bits of technology. Unless of course we're all huddled in bunkers because a bunch of dopes thought global warming was a farce... in which case, our Reader X boxes will also serve as communication devices between our family sized bunkers.

Already in the works

redclaw - A few failures set out to marry a variation of your suggestion with gps so it could be monetized by pushing ads from the local businesses specific to the users location at that point in time.

VCs pulled the financing on two projects like this in Jan 2000.

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