RSS meets Social Networking - Social Feed Aggregation

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Thread Title:
So what are you reading these days?
Thread Description:


Interesting piece in Tech Review on Rojo Networks (hmm.. nice site..), a year and half old startup headed by Chris Alden who founded Red Herring that plans to use it's Rojo aggregator tech to link feeds in a social networking environment.

San Francisco’s Rojo is one of dozens of RSS aggregator companies. Like some of its competitors, Rojo has an RSS feed search function and gives readers the ability to flag stories they find important or interesting. But in enabling users to draw on the insights of friends, family, colleagues, and others in their social networks, Rojo departs from most of the competition. Rojo users can invite others to sign up for Rojo accounts; those accounts are linked, much like the accounts on the popular website Friendster. Rojo users can see what RSS feeds the members of their networks are reading and which stories they are flagging. Network popularity also affects the ranking of results when the user searches RSS feeds. “We all depend on our community for content discovery,” says Chris Alden, Rojo’s cofounder and CEO. “Any successful media service has to tap into that.” [Disclosure: Technology Review’s editor in chief worked for Alden when he was CEO of Red Herring.]

As rafat notes, the important question is if users will start new social networks to discover feeds when they probably already maintain networks at places like Friendster...