Here's what vangorilla has been talking about so much in the TW mobile section

The Ministry of Information and Communication of Korea is exploring new business models combining mobile infrastructure and RFID. Their goal is to push the mobile RFID to commercial service in 2007.

Once RFID receivers are built into cell phones the possibilities are endless. For instance; buy a product off the supermarket shelf, the RFID tag will identify itself, and your phone can download the recipes associated with the product. It is a great technology; the only thing that worries me is the human branding implications. Remember 1984?

thanks pp