Whenever we talk about video ads at TW the same objection, rightly, always comes up - where's the interactivity? Well, here's what may be a step in the right direction. Zachery Rodgers over at Clickz reports on Unitied Virtualities (what a wonderfully unusable site..) new product Shoshmosis (oh boy, it just gets better and better..):

Called Shoshmosis, the unit adds a Flash layer to any streaming video format, enabling users to roll over or click on individual elements within the frame. Marketers can apply it to repurposed television content, their own TV ads ported to the Web, or original Web programming.

It's not the first time a company has added Flash-based interactions to video. Amazon.com used the technology in the credits for a series of online films it produced in late 2004. But Shoshmosis is the first product to sync interactivity with moving objects in a streaming video.

So you get to chase objects round the banner ad and click 'em. Is that right? heh..