Paid Search goes Mobile

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Thread Title:
Motionbridge Sponsored Links
Thread Url:
http://http://www.motionbridge.com/SOLUTIONS/sponsoredlinks/index.html
Thread Description:

Handling several million queries a month for O2, T-Mobile and Orange, Motionbridge have now launched a PPC service.

As james at MoCoNews notes, there is no information available (that i can find) on how paid listing will be identified to users but it's certainly an interesting step regardless of a serious lack of details heh..

Added: Danny S reported on this today and he managed to find a press release i'd missed...