Microsoft Sends Reporter His Internal PR File


Microsoft is getting around to working on their media relations. Apparently they still have a long way to go:

Imagine being asked one day, "Would you like to see your FBI file?" You'd say "Yes," right? But then ask yourself a different question: "How will it make you feel to know all that information?"

I recently got about as close as one can get to this experience. While reporting a story on Microsoft's video blogging initiative – something called Channel 9 – the dossier that Microsoft and its outside public relations agency Waggener Edstrom keeps on me accidentally ended up in my email inbox.