Yahoo CEO Predicts DoubleClick Defections


As reported by Reuters, Yahoo Inc. Chief Executive Terry Semel told investors on Tuesday that some advertisers who liked DoubleClick for its independence from major advertising networks like Yahoo and Google could react to its ownership by Google.

"I understand their concerns, for sure," Semel said in a phone interview, responding to a question about whether Google's move raised antitrust issues. "We have heard concerns from various advertisers, ad agencies and others," he said.

"I think you'll see, my guess is there'll be some who are fine and there'll be many who, perhaps, aren't fine," Semel said.