MSNBC: Google Has 100 Algorithms

27 comments

"Google contains more than 100 algorithms that make it the world's most popular search engine."

Whoops. I think he's trying to say that Google has 1 algorithm with hundreds of everchanging components.

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Someone who suggests that writing articles is the number 1 SEO technique should be a little more careful with the SEO articles that they write.

The author also makes the assumption that all the search engines are using latent symantic indexing. People more knowledgeable than me have stated that isn't happening.

Comments

wow...

That's one of the worst articles on SEO I've seen in awhile.

Aha - articles, is it?

Let me read it again. He is very careful not to suggest that articles will get you to page 1.

So what's the number-one tip for search engine ranking? Articles. With articles, even a brand new domain--some call this the "Google sandbox hell"--can get updated into the search index quickly. Many sites are spidered or crawled, but not indexed, a major problem for new sites.

Ah, indexed. Well, that's a start, I suppose.

Blame the poor quality on Jon Rognerud and Entrepreneur.com

Don't blame MSNBC.. they're just publishing syndicated content like any good internet publisher (sarcasm). But do blame Jon Rognerud for the crappy SEO article. Truly bad. But then, he's proud of the effort (jonrognerud.com/?p=1) so this is probably a really bad editing job, right Jon? Jon?

I suppose we might reach out to him via his SEO forum. Take a look at highwebsiterankings.com/forum/viewforum.php?f=1&sid=52a8cbd5c08359fcfc74c3e5635d130d

Ouch.

I think my eyes have just been burned out of my head after looking at that forum.

100 Algorithms

They could certainly have more than one.

Algorithm - A finite set of well-defined rules for the solution of a problem in a finite number of steps.

They have more than one problem to solve.

its about 150

Its about 150 things I stopped on webmasterworld at 14. And by the way fuck you Webmasterworld the reasons for banning me were ludercrous.
Hi incredBill glad your seeing this.

13 other identies on webmaster world

The clue is 13. Na its bullshit I always supply truthfull pages and would never hide behind fake identities no matter how bad the forum was.

The temerity of the man!

The temerity of the man! Suggesting that writing unique on-topic content and - get this - promoting the existence of said content across the web is a good idea! Doesn't he know that all you need to do is put your keywords in your metatags!?

Whoever thinks this article is awful YOU know nothing about seo

Shhhh.... don't let the cat out of the bag huh guys?
I don't want anyone to know so I'm going to say that the article that he wrote was crap and maybe no one will take it seriously.

Well whatever Im already paid and my site is already on the first page of Google for its major keywords such as wedding favors, wedding gifts and much more.

So shhh..everyone and lets all say the article was one of the worst I have read and maybe they'll believe that keywords in meta tags will get you ranked high.

Well boys Im an seo expert and I have to say one thing.

You all are full of Sh?? and you should stop downgrading credible folks.

Ok it gets even more amusing.

The "writer" of the article, he's nofollowing his own keyword rich links to other pages of his site.

You gotta love it.

Grouse?

Clearly the 'pundits' commenting on this article have proven themselves capable of pure emotional reaction but not thoughtful objectivity.

As one learning about the SEM business I applaud the authors effort to educate, to 'demystify' this space. He makes some great points and the '...100 algorithum...' mistake does not invalidate his work. In fact I have been reading more of his work, to learn.

What have I learned here... I guess I should just leave SEM to the experts....

..

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Imagine the effect of getting a link from the Los Angeles or New York Times.

Yes just imagine buying a classified add in the New York times and inserting your favorite URL...

I'm Magical, I'm Mystical, I'm the SEO...

I'll sprinkle my Magical ranking dust all over your site and you'll get a million visitors in a night...

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As one learning about the SEM business...

You should listen to those you called "Pundits", some of these people (like Jill) have forgotten more about SEO/SEM than the author of that article will EVER know.

Quote: some of these people

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some of these people (like Jill) have forgotten more about SEO/SEM than the author of that article will EVER know.

Yeh, sure thats prolly part of their problem they have forgotten how far the basics like writing articles and having good, unique, on topic content can do for a site and it's rankings.

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As one learning about the SEM business..

Yeh sure hes probably learning just like anyone in any field should constantly be doing...learning, learning and more learning.

..

Oh yes... Writing articles is the end all, be all of SEO.... Not

Yup, just write some crap and googlebot will come.

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eh, sure thats prolly part of their problem...

Problem? who said anything about problems? I don't think any of the real SEOs in this thread have any problems with SEO... I think the only people around here that have a 'problem' are the SEO wannabees.

I guess I should just leave SEM to the experts....

Webite,

Some of the people in this thread are experts. I am one of them, if you don't mind me saying so. Google me. Google Jill Whalen or Digitalghost.

OK, we were having a bit of fun at the statement rather than attacking the individual, at least speaking for myself. But you have highlighted one of the issues with the profession - who is an SEO expert?

  • Someone who built the nation's largest SEO company with almost 2000 customers in 66 countries? Is that the salespeople's skill or an SEO skill? That's me, btw, and the "nation" is not the USA. ;)
  • Over 86% of my SEO clients ranked in the top 20? But how can I prove it? They could have been in the least competitive of industries.
  • Do I moderate a board on WW? No, but was approached once - said I was too busy.
  • Do I speak at SES/Pubcon? No, looking shaky.
  • Do I write lots of articles on SEO? No way - shot down in flames!
  • And so I teach SEO - and you know what they say about the ones who DO versus the ones who teach. :)

But seriously, it is very difficult (or impractical) for a lay person to evaluate the credentials of an SEO. However, the handful of SEOs whom I regard as experts would not say "The No. 1 SEO Tip - Learn how this single SEO secret can get you on the first page of Google." Other than the headline, the rest of the article only goes as far as saying that writing articles will get your site (somewhere) in the index. Like, wow.

That was the contentious claim for me, not "Google has 100 algorithms".

Good discussion!

AshNallawalla, thanks for the the thoughtful response.

Your remarks cause me to reflect again. And as I do it turns out that I can agree in large part with what you say. BTW I would invite others to remark on what makes an SEO expert? Does the industry proclaim one an expert? Does one announce that one is (may be the only way)? Is there a governing body that decides?

Two of the things in the article you take issue with still make sense to me. Sometimes a sensational headline will get the reader, 'The No. 1 SEO Tip' not worng (dog bites man vs. man bites dog). And there is a limited scope to the information one can impart in a short article, i.e. articles are a way to get visibilty with the engines.

It may boil down to what intersts me at this stage of learning. Anyway I am moving along the leaning curve quickly....

Thanks again for your input.

Google me!

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Some of the people in this thread are experts. I am one of them, if you don't mind me saying so. Google me. Google Jill Whalen or Digitalghost.

Oh wow!! I didn't know that just because you can Google someones name and see them in threads or on their buddy's, buddy's websites and blogs that it means they are all big and all mighty huh. The thing is some of us or not in it for the glory and all the autographs and seminars and bs like that. We kick back get our money and grow our companies.
I am not known to anyone although I am an entrepreneur and know quite a bit about how the serps shift. So am I an SEO expert. Well I built a site and in 3 months had it on the first page of Google and now it makes 20k a month and rising. Also I have 83 Google adsense sites that are highly ranked and make an additional 27k month. Plus I do affiliate marketing and usually make around 1000 a day. So whats an expert, I am an expert at getting my cash. So whether it be organic listings, adsense arbitrage, social marketing, domain purchases or what ever I get mine.

Quote: You should listen to

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You should listen to those you called "Pundits", some of these people (like Jill) have forgotten more about SEO/SEM than the author of that article will EVER know.

Awww Lotso, that's the nicest thing you've ever said about me. :0

AshNallawalla -

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Webite,

Some of the people in this thread are experts. I am one of them,

Well I seen this on your blog http://ash.nallawalla.com/

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I have been to one of Joel Comm’s seminars on AdSense in Las Vegas and have bought one of his eBooks AdSense Secrets.

What expert go to an Adsense boot camp and buys a book from someone else on adsense secrets. Not much of an expert.

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Someone who built the nation's largest SEO company with almost 2000 customers in 66 countries? Is that the salespeople's skill or an SEO skill? That's me, btw,

Wow thats incredible did the Adsense secrets e-book help you achieve that or did all the other BS e-books and boot camps help you?

Another quote for your blog http://ash.nallawalla.com/

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At least two things stand between me and that elite circle: Not much of a mailing list and no earth-shattering secrets published in an eBook

Oh and all of them e-books you bought to run your 2000 client seo company huh.

Oh and I put your name in the title so that way your name will definitely show up in Google now

Manners

James, you need to learn a few manners. Some training in reading comprehension would be useful as well.

Ok

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James, you need to learn a few manners. Some training in reading comprehension would be useful as well.

Ok mom sorry. :)

JamesDean

Hi JamesDean,

You have a very valid point. There are thousands of unacknowledged SEO experts whose expertise is just as hard to discover - which is the point I was making. And that people who call themselves experts are not necessarily so. I don't have a 2000 client company - I used to work for one. Didn't you read my resume while you were looking for dirt?

The best SEOs work on their own sites. I have several dozen too. Expertise is not synonymous with being the best. A random doctor has medical expertise, but isn't necessarily the best one. Why are you so keen to deny me a shred of expertise?

Experts like to check out other experts (if you must know, I was already in LV for CES and I won a free pass to Affiliate Summit last year).

I track these eBook entrepreneurs because they have affiliate programs and their tactics are worth understanding. Should I promote pills and p*rn instead? Something more ethical?

As a merchant I have my own affiliate program. So silly me for trying to learn how others do it.

Quote: The best SEOs work on

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The best SEOs work on their own sites....Expertise is not synonymous with being the best.

More nonsense. Can we just stop before it gets uglier?

If you want to be entertained, go through the big SEO firm websites. Compare their sales pitches with the sites on their networks:

SAY your SEO "solution" is 100% in line with Google's guidelines, and infer that Google has even said it's legit at some conference, when in fact it's cloaking and keyword stuffing. Who's to know?

SAY you're a black hat turned white, so people think you're gifted *and* talented. Who's to know?

SAY you used to rank #1 for phentermine, before your network got caught and you learned the hard way how not to ever get caught again (include some wink wink wink stuff). Say you had gotten lazy rolling in your cash, but in hindsite it was the best thing that ever happened to you because it made you a hardened SEO. They'll get the message... whether or not it's true.

SAY you've got all these experts on board, showing pictures and testimonials. No one will ever understand your "joint venture" arrangements (even your lawyer doesn't understand the legitimacy of those.. but who cares?)

SAY you operate vast network of specialty websites in the target market niche. Never highlight how those are really just customer sites onto which you place sitewide cross links as you see fit. Oh, and also be sure you don't mention anything about the other 3400 off-theme MFA sites you have in that network. It's nobody's business.

There is so much fun to be had with SEO, why care about someone's claim to expertise? It's completely meaningless, and everyone already knows that!

SEO Experts

Expert = Skill or knowledge in a particular area
self-proclaimed SEO Expert = To walk around with one's head up their own arse

this site was not started for newbies who know fuck all about SEO or SEM so correct me if I am wrong but everyone here are "Experts" in one way or another so please stop harping on about being a fucking expert, its meaningless and your preaching to the preached

hey listen what's that noise..... ? the people who need you are shouting for you
http://www.webmasterworld.com
http://forums.digitalpoint.com/

back on topic
this thread was started because of an article on MSN about what they thought is a way of getting a site indexed through submitting articles, thats all nothing more but you > "EXPERTS" < belittled it, now there is that much misinformation let out into the wild why did you > "EXPERTS" < consider this one to pick on.....hmmmm.....why...?

please explain why this is the worse SEO article you have ever seen when articles if written correctly and not copied is content for your site and as we all know through being "EXPERTS" this along with a "few other things" is what gets your site indexed, appear on page one of the serps and sends traffic to your site

oh and of course not forgetting you need to spend lots of time getting your meta tags just right ;)

..

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Awww Lotso, that's the nicest thing you've ever said about me. :0

I think I got some bad brownies that day Jill...;)

In all honesty, after all these years of watching you and your clients (makes me sound like a long term stalker) I have to admit your perdy good, one of the better ones thats for sure.

BTW - Jill, don't forget to mail the check for the above endorsement to my home address and not my office... ;-)

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why care about someone's claim to expertise? It's completely meaningless, and everyone already knows that!

John, your taking all the fun out this by stating the obvious... knock it off OK. ;-)

Huh?

I don't particularly care if some one thinks they are an expert at what ever. If it works then do it. If it don't work then move on. If your making money or what ever you are trying to do be a "go getter" not a follower.

Every thread you read...

...is one more step on the path of learning.

Being an expert is to be able to comprehend what you are reading, ascertain the decent information and throw away the crap. (And don't think that anyone has ever got every judgement call spot on.)

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