Google Profiling Technology


These guys are getting scarier by the moment.

The patent says: "User dialogue (eg from role playing games, simulation games, etc) may be used to characterise the user (eg literate, profane, blunt or polite, quiet etc). Also, user play may be used to characterise the user (eg cautious, risk-taker, aggressive, non-confrontational, stealthy, honest, cooperative, uncooperative, etc)."

The information could be used to make adverts that appear inside the game more "relevant to the user", Google says.

They always make it sound like invasive tech is "good for the user", how long before this is used to pump adwords revenue?

link to story


IT is scary, but on the

IT is scary, but on the other side, it is really interesting.

Does anyone think it will be accurate though?

Hey, can Google hurry it up

Hey, can Google hurry it up already, so we can get a Google Personal Character Profile Rating number (I made that up)in time for the upcoming presidential election? (Why is Hilary's number just a decimal?) Heck, with all the data on file, maybe Google can just place my vote for me.....


grnidone, define "accurate".

Borg like

PHD driven thinking. I'm impressed.


This profiling stuff works.

And no I wouldn't want to be giving my profile out to Google or any other corporation.

I could easily see this information as being open to subpoena, even hidden subpoena.

I try to use Google not logged in these days. It looks like we might have to go back to the days of regular cookie dumping.

Alas, those of us on fixed IP's (not massive corporate firewall) can be pretty tightly profiled just off of IP.

The total information that Google owns about most of us is scary stuff.

* what we search for
* what sites we own/manage (AdWords, Analytics)
* at least part of our financial records (AdWords/AdSense)
* our weblogs (for those using blogger)
* what videos we watch (YouTube)

Add personality profiling to this - and you've just entered the Matrix.


Add personality profiling to this - and you've just entered the Matrix.

Most users did that a long time ago.

....regular cookie dumping

Thought everyone that was sensible did that anyway.

Borg like

Reistance is futile...what bollocks - "All that is necessary for the triumph of evil is that good men do nothing." - Edmund Burke

Don’t Be Evil

Now exactly what does that actually mean in the context of a company with responsibilities only to its shareholders?

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