Rhys is an SEO that codes. He codes so well he created the well known plugin, WP EMail Capture that many people use, but that's an aside. What is much more interesting is how Rhys got up and JFDI.
For those that don't know, JFDI is an acronym for "Just Fucking Do It" - Rhys posted on his blog, explaining that in a drunken stupor, while contemplating the impending Mayan end of the world that he would JFDI. This enabled him to have his largest sales day.Rhys said,
So that’s how I had my most successful day with WP Email Capture. It was a combination of alcohol fuelled inspiration, an hour’s graft, and being the right place at the right time.
I am sure that having an end of the world apocolypse isn't an every day opportunity to capitalise upon but as Rhys says about not having a stellar day
If you don’t though, don’t worry. It’s not the end of the world.
Rhys' JFDI post is availalable at his blog