So earlier today there was a thread on here about Rand Fishkin and BlackHat Link Building. It was posted by Shoemoney, and later Shoemoney decided to delete the thread here. Of course, not many of us are fans of deleting posts, but Shoemoney started it, so I figure it's fair if he wants to delete it.
At first I was excited to hear all day from a few of my employees that there was "controversy" over at Threadwatch...but by the time I was able to go in, the post was gone...I can see the bing cache, but not of the comments....
I read the original story which Shoemoney was referencing here, and my own view is that Rands words were taken out of context...look, if you're an SEO, or an Internet Marketer, in my eyes, and in google's eyes, you're a spammer....those of you who think you're white hat, you're only fooling yourselves...the moment you learn about keywords, and start using them in your content, you're a spammer in the eyes of the search engines.
And, in my view, the future of online marketing has a lot to do with relationship building within your community....and Rands advice of "help others first before you ask for favors" is just good advice in relationship building.
Like Alan Bleiweiss said on that other post "Now if you care to, feel free to visit my site and see my own preferred vendors list. And look at who I follow on Twitter, and the tweets I retweet. So you can slam me for taking kickbacks as well."
What one person calls Kickbacks, another person calls relationship building, and another can call karma, and other can call it marketing.
Search engine don't like organic marketing, only paid marketing, and if you're aiming for organic, you're a blackhat spammer to the engines.