Advertising.com Ditches Spyware

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Thread Title:
AOL's Advertising.Com Ends Relationships With Adware Companies
Thread Description:

So called "Spyware" companies get the old heave ho from Advertising.com that was aquired by AOL last year according to the MediaPost

AMERICA ONLINE'S ADVERTISING.COM QUIETLY STOPPED doing business with adware companies such as Claria, WhenU, and 180solutions last year, OnlineMediaDaily has learned. The move, confirmed by AOL, happened last fall--after the Dulles, Va.-based portal company acquired the ad network Advertising.com in August for $435 million. Shortly after buying the Baltimore, Md.-based Advertising.com, executives from both companies conducted a review of policies regarding adware and spyware, said AOL spokesman Andrew Weinstein. "From that review, we decided to make clear that we would not do business with companies that distribute adware or spyware that interefers with or damages our members' online experience," Weinstein said.

Good...

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Advertising.com

Threadwatch posted on Advertising.com ending relationships with adware companies but there seems to be some confusion/misunderstanding in the Mediapost article. JupiterResearch analyst Gary Stein said that only a small portion of ads served by adware companies are brokered through networks.

.....it's all about

Branding. The nice AOL brand don't want to be associated with this anymore, as now it's gotten plenty of bad press. Before, when they just made money and nobody knew, it was allright.

So, why "quitetly stopped" - why not make it a big thing? Well, what would you answer to the question "When did you stop beating your kids?"

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