And I quote: SEO as it’s present now is holding the internet back (?)

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There's an interesting article that brings up a lot of interesting questions about our profession: Why Web Professionals Hate SEO

Captain Kirk and Spock fighting over branding and discoverabilityWhile many of the points can be argued, the lack of understanding of what SEO is and the overwhelming number of people who lack experience and expertise in our industry is astounding.

In one of the comments, the role of SEO is quite well explained: "The role of an SEO is largely to assist search engines so they can get to your content and, yes, that does involve redundancies"

Read through the post before saying "I disagree".

SEO: You need us because the algorithm is always changing.

Experienced Web Professional: But you don’t know what the algorithm is, either.

SEO: …

But too many people understand it differently, hence the frustration...



holding the internet back

Actually, I can give a pretty good argument about how Search Engines are holding the Internet back. Realistically, anyone can see that designing a computer program to act like a human is impossible. So search engines do the only thing they can, which is provide us results based on "popularity." Popularity is about as far from "Accuracy" as you can get.

If you are trying to get the cheapest possible price for an old DVD, the accurate result will be the guy in his bedroom selling it for .25 on his blog. The popular result will be Ebay or Amazon. So until search engines disappear and are replaced with a human answer, , we are not going to see a STRUCTURED synergistic Internet that invents anti-gravity, time travel, and other cool stuff. Antiquated Google must die and the real people with the real answers have to step forward and build an intelligent Internet. A unique thinking brain of an Internet, leveraging the power of a billion minds.

Back on topic, I never understand why SEOs don't make their lives so much simpler. I have never encountered what the author describes in his article, because I'm a one man operation wearing all the hats. I'm the designer, the coder, the marketer and the analytics guy all rolled into one. ...and I rarely have any arguments with myself, chuckle. There's a book called "Dreaming in Code" that quite accurately states that the more developers you throw at a project the more chances there are of dooming it. Unlike painting a house the best possible number of developers you need is always ONE.

It is also important to realize that no two clients are alike in their SEO requirements. So it intelligently follows that for a one man operation, there is a designated "perfect client." Discover who that perfect client is, and you should have created for yourself a maximum pay for reasonable hours scenario. And if the client is large enough and really likes your work, well then expect early retirement when he comes to you and tells you he's so impressed that he wants you to develop custom software for his industry.

...And it all starts with SEO and website development skills. ;-)




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