Activehotels goes B2C, Buying Adwords

8 comments

I was just doing a search on google adwords and noticed that one of the top B2B hotel players ActiveHotels, who were recently bought by Priceline are now buying adwords.

Anyone care to comment on this change of approach.

Doug

Comments

activehotels are now pulling 10% of their traffic direct

10% of sales are now coming from activereservations.

DougS

aff stuff

We have now pulled almost all our direct to brand name stuff, our view now is if we are going to send lots and lots of traffic somewhere we are going to own the url. The suppliers can pitch us for the deal on the backend

If we do do direct to brand its because we have a good contract with the merchant, or they pay so much better than anyone else.

DougS

> se friendly..They alrea

> se friendly..

They already have one, checkout the ppc destination

> Doug

I agree with the sentiment. I didnt like it either (they've been doing this for at least 2 months) , the fact is, people do things from relative positions of perceived strength.

An aff manager I know is of the view that he is still batting for the partners, and that the two are seperate entities... but things like this do of course, kinda have the potential for upsetting all sorts of apple carts.

Bottom line is that affs have to get creative, its not enough to just grab a data feed and stick it in a db, thats just too easy. Gotta go above and beyond, diversify or die and all that stuff.

getting in the serps is probably on their plan

The point here is the intention

maxd why cant they get into t

maxd why cant they get into the serps? All they have to do is make their website a little more search engine friendly.

cannot get serps

Well they cannot get in the serps as they have 15 zillion people using their content. I personally do not mind.

morally not right though

Just feels like money is getting the way of morallity.

Oh the eutopian world I live in.

DougS

Change of Tack

Active Hotels works with over 10,000 leading European hotels, selling over 2 million room nights per year through a network of over 1,500 web sites.

Should this now be changed to:

Active Hotels works with over 10,000 leading European hotels, selling over 2 million room nights per year through a network of over 1,500 web sites...and SEO campaigns, and PPC campaigns and email campaigns, and...

Having said that, it doesn't surprise me. Every company is out to make as much revenue as possible. You can't blame them for that. However, one of the main unique selling points for Active was that they were firmly B2B. Many used them for that very reason. If that stance changes significantly it might be counter-productive for them.