Penguin 2.0 or 4? is weeks away according to Matt Cutts

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Danny and Matt having a minor spat over naming convention for the next iteration of Penguin. However one thing seems to have been established. Penguin 2.0 or 4 (whatever we end up calling it) is weeks away. http://searchengineland.com/google-matt-cutts-penguin-update-158980

Comments

So far I think Danny and SEL team are losing on the naming

The penguin algorithm naming convention seems a little up in the air at the moment. Danny and his SEL homeboys want to call the next up 4 but Matt has said Google is going with 2.0. Not that it really matters in the end who wins this little war but it looks like 2.0 seems to be just ahead of 4, when checking search results. 

Personally I would like to see Danny come out on top on this one. Why? two reasons :

1) Google is pretty random with notifying us about updates so they might call this on 2.0 but the next one they let us know about might be 2.3, mising 2.1 and 2.2. Which leads to it's own kind of confusion.

2) It ends up being simpler and easier to follow. If we want to know if a particular update is a major or minor one we will look into it more.

However as I said in the end it won't really matter which method is adopted.

Yup!

I have to agree, while it won't matter in the long run, Danny's numbering method makes it a lot simpler to track. I think you're right, too, that they might decide to call the next one 2.3, simply because they rolled 2.1 and 2.2 into it before they released 2.0.Seems like a strange way to number updates, but whatever!

FUD

The "We're Penguins 2.0! Expect us!" - scaremongering is just another FUD technique by Google. Don't support it by spreading it yourself. What is the use of such announcements? What are webmasters meant to do? Like "prepare" as in dressing up for the cold penguin weather? So it's completely irrelevant whether it's 2.0, 4 or Penguin 2013.

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