70% of U.S. Households Use the Internet to Shop Local

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Source Title:
Kelsey Group
Story Text:

With the very long title of: "New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services"

“Most of the Internet’s growth for shopping research can be attributed to large search engines such as Google, Yahoo! and Ask Jeeves, the usage of which increased significantly, from 47 percent in 2003 to 55 percent in 2005,” said Tim Trickett, vice president of business development at ConStat. “Further, the research shows that the increase in usage of the major search engines has been powered by broadband users exclusively"

Most of the rest of the release is plugging their upcoming conference "Drilling down on Local". I have covered the last two of these conferences and they are full of very good information.



Information Week have a related article "Search Engines' Retail Influence Grows, Driving Shift In Ad Dollars" based on the same study.

Consumers are turning away from newspapers for local shopping information, taking their broadband connections to search engines on the Web instead, a recent study says. The trend is expected to increasingly shift advertising dollars from print to cyberspace.

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