Google says a new softer, gentler, more huggable Panda is on it's way


Over at Search Engine Land Barry Schwartz has a post about Google confirming a Panda update on it's way as I type this out. The update is being billed as being 'finely targeted' meaning it might release some of those innocent websites the algorithm originally went after over 2 years ago. Barry originally announced this softer Panda in May, but it seems the update had beened delayed until now.

Personally I think this is a win for SEOs and small business websites, those who've been under increasing pressures from Google as bigger businesses move in to the SERPs.