Google's Databoard - Didn't they say info-graphics are bad?

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I've been having a play with the Google Databoard http://think.withgoogle.com/databoard/ and it seems to have a lot of potential. The data is limited (but useful) a the moment and I hope Google will start adding more segments.

Kind of ironic after all the talk of infographics being bad for link building from Google's point of view, they build and release an infographic generator. I guess with the cross channel analytics stuff coming up, they're trying to help themselves by helping their PPC partners sell more advertising :)