Facebook testing a prompt for page updates

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It looks like just getting folks to "Like" your business page is no longer going to be enough. Facebook has been seen running a test where users are prompted to get updates on a page, instead of the Edge Rank algo taking full control of it. I see good and bad sides to this, the bad side being that users now have to make more effort. The good news is that it's likely that users who opt-in to get notifications after Liking a page run a good chance of seeing all of that page's content instead of the sporadic way content is shown now.

What do you think? If this test sticks will it make facebook marketing easier or harder?