Yahoo to Knobble SEM's and Agencies with Restricted API?

6 comments
Source Title:
Is Yahoo Destined To Be The Next LookSmart?
Story Text:

Frank Watson, aka AussieWebmaster pm'd me this morning about his conversation with a top level Y! rep about their possible plans to restrict API access to third party SEM and analytics firms.

All aboard the Titanic. This senior staffer at Yahoo's Strategic Programming (their ROI, Tracking and Bid Management/Web Analytics department)spoke with me about the changes being made to their API.

Right now no new SEM/Analytics companies are being allowed in, or the "not no, not now" response. Though he did not confirm it, more pointedly he did not deny that the existing SEM/Analytics/Tracking partners would soon be pushed out as well. "I won't say if existing agreements will continue."

Danny also picks up the story and expresses his concerns that Search Marketers should be considered friends, not competitors to Search Engine marketing teams...

All aboard the Titanic indeed...

Comments

which API is this?

- it's not the recently launched Yahoo Developers Network, is it ?

not for yahoo developer network

for Overture API

what keyword max, atlas onepoint, etc use.

What does Knobble mean?

What does Knobble mean? I can't find a relevant definition in any dictionary.

heh...

Sorry, im english, and the english make up words just to confuse everybody else :)

In this context i just meant "do wrong" or "hurt"...

Welcome to TW sebrenner, do introduce yourself..

 

We are very into web services as you can see from the YSDN launch and our continued support for web services in our creative commons search launch last night. There is really no cause for alarm here. We are not discontinuing support of the Overture (Yahoo Search Marketing) API program.
Tim

Interesting

We are very into web services as you can see from the YSDN launch and our continued support for web services in our creative commons search launch last night. There is really no cause for alarm here. We are not discontinuing support of the Overture (Yahoo Search Marketing) API program.

Okay but are you opening up to other vendors? And not discontinuing is not the same as we will not be dropping some or all of the analytics/SEM vendors access.
It could be available to individuals who have accounts but not to aggregators - and that statement would still be true.

How about some meat on those bones?

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