Google's Local Carousel Is Screwing Small Businesses


Google's new local carousel is rolling out and changing how search for local businesses looks and behaves. The new carousel could end up being a godsend for Google if they decide to start charging for clicks on the first few images in the carousel, but it's a complete nightmare for small businesses. Greg Gifford of AutoRevo and I have discussed this plenty of times since I started tracking it's gradual appearance back in February. He uncovered even more problems with the local carousel than I did and listed them all right here

If you do SEO for local businesses, it's about to become a very uncomfortable and very bumpy ride.


EDIT: To clarify, his blog post is about the Local Carousel images, but we've discussed other problems as well. I'll let you know when Greg has another post or a slide deck up discussing those.