Brilliant example of storytelling...without even talking about the product

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OK, gotta hand it ot the wonks at the agency LG hied for this campaign.  It's epic.

I mean, this is one of the best examples of storytelling in recent memory.  But to do so without actually talking about your product, in a manner that draws me in and engages me - makes ME develop strong feelings...well, that's genius.  If you're telling a story, share copie so fhtis with your team:


LG Chile had it taken down

but here it is on YouTube: I agree, Duane... absolutely brilliant (although it seems to have cost them a chance of hiring at least one applicant). I'm sure the prank will remain memorable. I have to wonder, though, how many people will retain the brand in their memory.

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