Google Annual Report for 2004 Released

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It's that time of the year again, and Googles annual report is released. The all-important chapter is, of course, the Financial Statements and Supplementary Data but you would also want to read at least these two...

The interesting stuff usually resides in Management’s Discussion and Analysis of Financial Condition and Results of Operations, especially towards the end. There's a lot of reading to do here, here's one quote:

Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services.

There is an ongoing and increasing effort by “index spammers” to develop ways to manipulate our web search results. For example, because our web search technology ranks a web page’s relevance based in part on the importance of the web sites that link to it, people have attempted to link a group of web sites together to manipulate web search results. We take this problem very seriously because providing relevant information to users is critical to our success. If our efforts to combat these and other types of index spamming are unsuccessful, our reputation for delivering relevant information could be diminished. This could result in a decline in user traffic, which would damage our business.

There's also this one; an appropriate statement from the company that brought us the first really efficient pop-up blocker for Internet Explorer:

New technologies could block our ads, which would harm our business.

Technologies may be developed that can block the display of our ads. Most of our revenues are derived from fees paid to us by advertisers in connection with the display of ads on web pages. As a result, ad-blocking technology could, in the future, adversely affect our operating results.

Enjoy the reading :-)



Thanks Claus.

That was a very informative read :)


There's also this list of all documents, including stuff on stocks and stock options, as well as this list of wholly-owned Google subsidiaries.

There's a few names on the latter list i don't recognize... "Where2", "Zipdash", "Ignite Logic", "Neotonic" - anybody know about these?


Neotonic seems to be an email based CRM software company.

Neotonic Trakken is a high performance web-based email response management system enabling you to efficiently organize the customer service process and provide faster and better quality answers to customer questions.

Hidden pretty well, I had to do a search in G to find this after finding the neotonic domain

Ignite Logic
and from John's blog

What is Ignite Logic, Inc.? It's a startup which helps law firms set up web sites. But why buy them? Hey, if you have good tech and processes to get a law firm's site up and running, one might imagine it just might scale to the entire SMB market (and beyond). Recall my "Incubation Platform" post - about how Google might leverage its platform to let others build on top of their infrastructure? You thought I was smoking something, eh? Nope.

ZipDash offer a navigation service for mobile phones (Nextel network it seems)

Get mobile maps and traffic info for free on your Nextel phone! Now Zipdash provides accurate up-to-the-minute traffic information when and where you need it most. With the power of traffic information, you can select the fastest route, delay your trip to avoid traffic, or simply get an idea of how long you'll be stuck in a jam.

I'm stuck on where2 although it does ring a bell. For some reason I thought it was part of the Jeeves clan


Certain companies have filed trademark infringement and related claims against us over the display of ads in response to user queries that include trademark terms. The outcomes of these lawsuits have differed from jurisdiction to jurisdiction. Courts in France have held us liable for allowing advertisers to select certain trademarked terms as keywords. We are appealing those decisions. We were also subject to two lawsuits in Germany on similar matters where the courts held that we are not liable for the actions of our advertisers prior to notification of trademark rights. We are litigating or recently have litigated similar issues in other cases in the U.S., France, Germany and Italy. Adverse results in these lawsuits may result in, or even compel, a change in this practice which could result in a loss of revenue for us, which could harm our business.

Is it mainly Europe that wants to sue Google!

Blog spam - excluding blogs from SE ranking?

Regarding "Index Spammers" - The other day, Slashdot had a bit about Objectively Comparing Competing Search Engines, and a user posted a response about eliminating the threat of blog spam by excluding blogs from search results. My comment there:

Excluding blogs would actually be a pretty tight search option. I imagine I would use that every now and then.

Taking it a step further: Given the problem of blog spam, would it be realistic for engines to give searchers the option to exclude blogs from SE ranking criteria?

There was talk [wishful thinking] a good two years ago about Google having a separate 'blogs' tab, so we could filter out the crap. I've always been in two minds about it: on the one hand, they clog up my searches no end, which is no huge deal as I (personally) view 100 results at a time, so I can skip easily. On the other hand, for better or worse, when I'm searching for snippets of code or ideas on how to go about coding a certain thing, its quite often a blog I end up on.

Fnar. Its an impossible situation. Still, the quality of their SERPs has gone well beyond the lone issue of weblog fluff, which is why its made it into the annual report, one imagines.


Thank you for the information! Interesting read.

but speaking of blogs

Has anyone else noticed how well the characteristics of blogs fit into the general ranking system outlined in the recent patent application disclosure of March 31/2005?

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