Yahoo serps are case sensitive...

Story Text:

Yahoo is ranking terms based on their case. Example Php has some different results from php.

Undoubtedly, most people would be typing in all lower case keywords, but one would wonder what percentage of users would type in a different case...

1. Chat room screamers with caps on.
2. Anal english literature grads who would type "Office Max" and not "office max".

Seems odd why would Yahoo treat keywords as case sensitive. I bet there would be some keywords who get more searches for their "cased" version than all lowercase... examples would probably include a few drugs whose "cased" versions are more branded into people's minds.



can you point out some of the rankings that you are seeing as case sensitive?

Here's an example...

I screwed up the links in the original post... Here is an example.. look at #4 in each...

Php and php.

Potential benefit...

Maybe a few SEOs can leverage this to their advantage. Lets presume a high value and saturated term like Vioxx. If you can't stand a chance for "vioxx", maybe you can still work your ass to get to a decent spot for "Vioxx", or even "VIOXX" ;)

this would be great news

...if only it was possible to do a strict case sensitive search. There's a lot of tech expressions that are like this:


...these would be easier to find. It does not seem like the search is "strict" at the momemt, as the search "Php" returns "PHP" in the top spots, but i do agree that "Parents Helping Parents" should have a higher rank in a "PHP" search than in a "php" search.

By the way, did you notice the Yahoo! shortcuts link at top of the SERP's? I'm not sure if this is new, but it's dang well done. Actually there's quite a few searches there that Google can't do.

I especially like this one: time in Copenhagen - although it's wrong by an hour due to Daylight Saving Time. (The number one SERP has got the right time though)

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.