Google have launched a new Adwords Budget Optimizer tool to add the Adwords set, but will it help or hinder SEM's?

The Google Budget Optimizer™ campaign management tool automatically adjusts your keyword Max CPCs on your behalf. All you need to do is set a target budget, and the Budget Optimizer will actively seek out the most clicks possible within that budget.

The Budget Optimizer helps you reach your target spend every month without requiring a lot of work on your part. You can save time, eliminate the guesswork related to setting your CPCs, and enhance your return on investment.

As Aaron points out, Mikkel recently said that budgeting tools for Adwords hindered overall campaign performance, so one wonders if this tool will be usefull for professionals, or just another step in the self serve, make it simple, Adwords philosophy for the masses...