Baking the Authority Site Cake

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Thread Title:
Ingedients of an authority site
Thread Description:

This thread is a bit of a mixed bag, some newbie(ish) assumptions and some authoratitive comments. seobook is the star, offering some insightful thoughts on brand and reputation in the context of aquiring authority site status.

my accurate content might be complete rubish to the next guy. Its not really accurate content that matters so much as reputation & brand.

If people believe in you and you develop a strong reputation within your community then you will be given more leeway when you are wrong and more people will be willing to fully digest statements from your viewpoint.

Jakob Nielson is a perfect example of that. He makes usability statements and they instantly become gospil. It does not mean he is always correct or that his content accurately reflects the entire web around him.