Yahoo! buys Brazilian PPC Outfit

Source Title:
Yahoo! Buys Brazilian PPC Search Network
Story Text:

Yahoo! have bought Brazilian PPC outfit teRespondo following Overture setting up shop there last year. Financial details were not mentioned...

TeRespondo operates in much the same manner as Yahoo!'s Overture division -- distributing paid text ads on search results pages -- except its distribution network is centered in Latin America. The Sao Paulo-based company has offices in Mexico City and Miami.