Audio: Malcom Gladwell at SXSW

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Source Title:
SXSW Interactive 2005
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Seems like Malcom has been working hard to promote his new book, Blink, this must be the third audio i've heard from him in recent months, but it's a treat, trust me..

Stream Mp3


I was...

sitting in the room on the floor there. he is a fun speaker. he also didn't have is contacts in and was pretty blind when answering questions from the audience and made jokes about it.

got a signed copy of The Tipping Point afterwards. a key pickup, as its one of my three favorite books.

it was amazing that there were so many forward thinking and creative people at the conference and there were so few marketers.

Blink was a good book but Tipping Point was probably better IMHO

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