Google and Darwinian evolution

6 comments
Source Title:
Living by Google rules
Story Text:

Newsweek runs an article taking stock of Google's position in the marketplace. They get to interview staff from CEO Schmidt downwards. 'Let's get these systems to prove themselves.' It's very Darwinian," says Schmidt.

The genius of Google is that we find new ways to solve problems that were never solved before.

Head of Web products Marissa Mayer was busy..

She draws a big circle on a whiteboard, with a bunch of smaller circles around it. Outside those orbits, she makes a few X's. "We operate on a model of 70-20-10." The big circle represents the 70 percent of effort Google puts into its core business

Claim they are progressing quietly all the time, something I would agree with.

"We don't put out a press release saying that we got rid of 5 percent of search spam, but that stuff happens all the time. We definitely have a grand plan,"

Comments

Watch out for blatant lies

This one was amusing:

> We don't put out a press release saying that we got rid of 5 percent of search spam, but that stuff happens all the time

OK, Google (and specifically Marissa Mayer), so if you get rid of "5% of search spam" ... "all the time" you must very soon have got rid of it all, right? I therefore assume that this frequent 5% decrease in spam is pretty new, right? Why I am asking? I don't see less junk in your results than before allthough I would not label it spam. It's just a bad editorial choice on your side. Thats all.

So maybe the reason you do not put this out in a press release that it would simply be a blantant lie. Could that be it? :)

Not So Hot On The Math ..

Quote:
OK, Google ... so if you get rid of "5% of search spam" ... "all the time" you must very soon have got rid of it all, right?

No. 5% of 100 is 5; but 5% of 95 is 4.75; and 5% of 90.25 is about 4.5, leaving about 85.75

What Google are doing is 'chipping away' (see nofollow), and they believe they are chipping away a little faster than spammers are innovating (at the moment).

Getting rid of it all does not come into it. Except to those who got chipped away.

I thought that getting rid of SE spam "all the time"...

...meant that it took them "all that time" to get rid of just the 5%.

Give us proof

I would like to see proof that they did in fact at any time remove 5% of what they call spam. I don't think it ever has happend and as such is just yet another PR stunt from Googles side. Unjustified empty statements. Sorry, but I just heard too many of those over the years to believe much of it. Read it, have fun and move on :)

The problem

The problem is that, in the time it takes them to eliminate 5% of spam somewhere, another 10% has been added elsewhere. One step up, two steps back.

The New Math

The genius of Google is that we find new ways to solve problems that were never solved before.

They are also masters at inventing solutions looking for a problem.

70 percent effort on core competencies

Taken at face value, either the inability to sort out 302's is not a core competency, or it took this long for 70% of the wits employed there to even begin to make progress on this. And, no I do not believe for a minute that this has been fully rectified.

edit:

Ah..., it slipped past me. It wasn't core competency, it was core business. Cute. Because the core business of Google is as a advertising delivery platform. In that light, search results only have to be just good enough to retain audience share. So, are they recruiting from the likes of ABC, NBC and CBS yet?

Now, 5%.

I once explained to a client paying out on a multi-level affiliate program without a cap, that the way to look at a 30% override was to redefine it as a 70% decrease in payout at every level. A spreadsheet illustrating the behaviour at the limit was very comforting to him.

We also know that according to the Google calculator that they think that 1/0 = 0. Which is just plain wrong, even at the undergrad level.

Sorry if I am writing out of context, the Newsweek link is not currently working.

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