Are Google's AI Claims Just Smoke And Mirrors?

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Famed technologist, and Google Engineer, Ray Kurzweil, is talking more about Google's plans with Artifical Intelligence. To be quite honest, its pretty damn creepy!

But here is where the new advances in artificial intelligence become not only murky, but potentially sinister: “Google will know the answer to your question before you have asked it, he says. It will have read every email you've ever written, every document, every idle thought you've ever tapped into a search-engine box. It will know you better than your intimate partner does. Better, perhaps, than even yourself.”

This all together sounds pretty crazy right? But honestly I am sort of confused by what Kurzwell actually does at Google. In the article he states...

"My project is ultimately to base search on really understanding what the language means," he told the Guardian in an interview. "When you write an article, you're not creating an interesting collection of words. You have something to say and Google is devoted to intelligently organizing and processing the world's information."

To me this sounds like plain old Natural Language Processing (NLP). Which is at the corner stone of every good search engine, but has nothing to do with artificial intelligence. True AI learns and develops on its own. NLP is simply appling rules about language to process text. I learned this back in 2002 when I created "Sivle", who relies heavily on NLP not AI.

So when I see an article (like the one linked above) use the term "artifical intelligence" to describe NLP, I have my doubts. Especially when the one man that pinoeered the leading thoughts on AI, is the one making that "mistake".