Yahoo! Thinks Big with Richard Branson

Story Text:

Yahoo's Search marketing division are to give away 10 million ad impression to one small business in a competition named "Think Big". Richard Branson will hand select the winning company based on it's business plan, and ability to think big...

Todd Daum of Y! Search marketing said "Yahoo! created the 'Think Big' contest to offer a business owner a once-in-a-lifetime opportunity to take their business to the next level by leveraging the power of the Yahoo! network"

I'm not big on competitions as a whole, but that's a pretty neat prize to win, and not a bad promo for the Y! search marketing team i reckon....

ahem... shame about the corny graphics of branson on the thinkbig page heh!



Great idea but a huge pity that the rules state:

Contest open to U.S.-based.......

especially when they are teaming up and branding it with a British businessman


Hmm... 10,000,000 ad impressions. Kind of a weak prize for someone thinking BIG. How about a hard coded link from the home page guys, then I might think about it. ;)

Weak ... yes.

Not all ad impressions are equal!

10 million ... not that big a deal unless they're extremely well targeted and well placed.

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