Less SERPs Visibility! Interactive Results Pushed Above Branded SERPs (Google UK)


There's a "neat" SERPs experiment going on in Google.co.uk for the obviously navigational query

(See the full screenshot)

Notice the "Compare" block for [moneysupermarket] search

I don't see anything similar in google.com yet but that's still alarming! Branded SERPs are all we have had left for us!