Google to cease supplying 3rd parties with paid search query data [rumor]

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[Updated here and here]

A.J. Ghergich says he has good reasons to believe that Google is going to cease supplying 3rd parties with paid search query data...

Here's what is claimed to happen:

  • Google will cease supplying 3rd parties with paid search query data
  • Reports within AdWords will remain unaffected
  • This will also have an affect on website analytics packages but we’ve not yet heard about anything with Google Analytics
  • Services that use this query data may have no way to access it anymore

Some people in the comments believe this is going to happen and that's not Google's style to warn the third-party services. Others think killing third-party tools would be counter-productive:

Sounds a bit counter-productive to me if it is true. Most Google AdWords and Google Analytics changes over the last 10 years have been to provide advertisers with more data and more ability to fine-tune their campaigns, rather than less.

Thoughts?