WSJ Discovers Search Spam, Blames Engines

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Source Title:
WSJ Discovers Referral Spam
Story Text:

Priceless. The Wall Street Journals Lee Gomes write about Web sites that exist only to sell advertising, Search engine advertising...

In many cases, a page might at first glance seem like a guide to your topic. But after a minute or two, it becomes evident that the information is virtually useless but is surrounded by an ocean of ads.

All of this is occurring because of a number of recent Web developments. The most important is that first Google and then Yahoo and everyone else have introduced advertising programs that make it easy and lucrative to sell ads on a Web site. If you can generate a lot of traffic to a roofing-related Web page, then you can easily make money off those eyeballs.

Thus, a kind of schizophrenia exists at search-engine companies. Half their engineering staff is busy trying to keep useless pages out of search results; the other half is busy coming up with tools that make it easier for people to create and profit from the useless pages in the first place.

Fun read for those at TW i reckon. Though misinformed in places he does talk about affiliate sites, Trustrank and more human involvement in Search rankings. He even mentions that "rumour has it" that Search engines hand tweak results much more often than they let on...

Yeah, but only the the high visibility SERPS Lee. Search is a very fragile thing...

Comments

Useless information

But after a minute or two, it becomes evident that the information is virtually useless but is surrounded by an ocean of ads.

Hmmm that's funny. I said the same thing to myself when visiting the page that article was on. :o

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