Travel Industry Cold-Shoulders Metasearch

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ClickZ's report from last month's Travelcom conference exposes the travel industry's discontent with metasearch engines.

On the "Meta & Content Aggregators Panel," rivalry was very evident. In a lively and sometimes testy debate, panelists Brian Barth, CEO of SideStep, and Steve Hafner, cofounder and CEO of Kayak duked it out for supremacy, while facing down questions such as, "Aren't Google and Yahoo! enough?"

It seems as though the travel industry are not happy at all with their industry's commoditization and even Panelist Svetlozar Nestorov, cofounder and president of technology for Mobissimo, concurred: "I agree. Results are pretty lame."

Advertisers on the next panel, "Buyers of Search," had much to say in response to the issues raised in the metasearch panel. Panelists represented, Cedant Car Rental Group, Spirit Airlines, and Clearly, there's no resounding metasearch buy-in. There remain larger concerns about brand dilution and search in general, such as search engines allowing third parties to bid on brand name keywords.

The article goes on to list what advertisers want to see from search engines


Cedant Car Rental Group

I assume that "Cedant Car Rental Group" in the quote is "Cendant" who own not only Avis & Budget, but also among others, Howard Johnson, Travelodge, Days Inn, RCI, Orbitz,, Galileo, etc.

Odd that they choose to bill themselves as a car rental group here!


I am not surprised they are worried. They are the companies with brands.

Me? I love commoditisation of travel :)

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